PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Hollywood Taps Into Postgame For Movie Promotion
Forbes - Hollywood Taps Into Postgame For Movie Promotion
Headlines are often dominated by NIL deals offered to individual student athletes, but NIL agency Postgame is taking a different approach and offering athletes to companies at scale in order to promote things like Hollywood movie releases.
In March, more than 1,000 college and high school student athletes shared content promoting Woody Harrelson’s latest comedy, Champions, as part of a sponsored NIL deal. The campaign included five screenings for athletes through a partnership with Hollywood production company Focus Features.
"The Champions event offered a unique opportunity for student athletes to participate in promoting a major Hollywood film,” said Postgame’s director of athlete relations, Aaron Hackett. “For many of these athletes, this was their first NIL opportunity. Postgame was able to coordinate five different movie screenings across the country with over 150 attendees. Postgame helped student athletes capture professional drone videography to help boost their personal brands.”
It’s one of the largest NIL campaign so far in terms of the more than 1,000 athletes involved who generated nearly 2 million impressions. Postgame says Instagram reels produced the best engagement.
"The event was great because student athletes promoted a movie that shows how sports goes beyond wins and losses,” said Hackett. “Athletes walked away with a different perspective of how impactful sports can be in many different ways."
Champions is described as a hilarious and heartwarming story of a former minor-league basketball coach who, after a series of missteps, is ordered by the court to manage a team of players with intellectual disabilities. He soon realizes that despite his doubts, together, this team can go further than they ever imagined.
Student athletes who promoted the movie were compensated both with baseline compensation and with additional monies earned through affiliate commission.