PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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HEYDUDE Signs NIL Roster of Basketball Stars through Postgame
Shoe brand expands officially licensed Collegiate Collection with five universities
Ahead of March Madness, shoe brand HEYDUDE has expanded their NIL footprint in a big way. In partnership with five powerhouse universities - Duke, Kentucky, Miami, North Carolina and Texas A&M - HEYDUDE will release a new officially licensed Collegiate Collection through licensing agents CLC and Fanatics Licensing Management.
Previously seen during football season and on the feet of such stars at Heisman Trophy winner Jayden Daniels of LSU, Quinn Ewers of Texas and Jordan Travis of Florida State, HEYDUDE has now signed a roster of men's and women's basketball and baseball stars - including ACC rivals Kyle Filipowski of No. 8 Duke and Armando Bacot of No. 10 North Carolina - to promote the brand's Wally and Wendy silhouettes.
“I’m super proud to play for Duke so I love any chance I get to support the team on and off the court," Filipowski shared with Sports Illustrated. "With HEYDUDE’s Collegiate Collection they give me and college fans around the country, another way to show their school colors and support their team.”
HEYDUDE's new roster of NIL athletes will act as brand ambassadors rocking their schools’ colors in content with additional athletes added throughout the rest of the season.
“It’s important because North Carolina has done so much for me, and I always want to show love and appreciation," Bacot said. "I love the HEYDUDE shoes and it’s the perfect way to rep UNC when I’m off the court and relaxing.”
HEYDUDE's new NIL partners include:
Duke University: Kyle Filipowski, Emma Koabel
University of Kentucky: Antonio Reeves, Maddie Scherr, Eniya Russell
University of Miami: Nijel Pack, Ja’Leah Williams
University of North Carolina: Armando Bacot, Alyssa Ustby
Texas A&M University: Endyia Rogers, Brady Sullivan, Jason Bodin, Caden Sorrell, Travis Chesnut, Jett Johnston
“HEYDUDE is both insanely comfortable and lightweight," added Filipowski. So I can throw them in my basketball bag when I’m constantly on the go to class, practice, and games.”
Postgame was HEYDUDE's NIL agency of record that coordinated this campaign, bringing together all of the athletes, product and videographers.
"Postgame is excited to help HEYDUDE with the launch this second wave of collegiate shoes," said Postgame Co-Founder, Bill Jula. "Is there a better way to get fans excited about their favorite teams' shoe than to see their favorite athletes promoting them? The timing of the shoe drop with many of these schools is perfect with March Madness just around the corner."
