PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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HEYDUDE Releases Collegiate Collection
HEYDUDE Releases Collegiate Collection, Launches NIL Campaign With 12 Athletes Through Postgame
HEYDUDE is jumping head first into the college athletics sphere. The popular shoe company released its collegiate collection last week. With licensed marks from a range of schools including Alabama, Texas, Tennessee, Florida and LSU, it’s a great chance for fans to represent their team.
But the brand took the campaign a step further, signing NIL deals with 12 high-profile college athletes to promote the new product. In the new age of college sports, it’s a smart marketing move to put HEYDUDE in front of consumers in specific markets.
The campaign was facilitated by the sports marketing agency Postgame. Athletes earned different levels of compensation based on factors such as the size of their social media followings and their engagement rates. Full terms of the agreements were not shared.
HEYDUDE tabbed a range of college athletes, ranging from football to gymnastics.
Those athletes include:
Clemson volleyball player Aźyah Dailey
LSU quarterback Jayden Daniels
TCU quarterback Chandler Morris and running back Trey Sanders
Alabama quarterback Jalen Milroe and track & field thrower Chandler Hayden
Florida quarterback Graham Mertz and gymnast Trinity Thomas
Louisville basketball’s Jayda Curry
Tennessee quarterback Joe Milton and forward Rickea Jackson
Texas quarterback Quinn Ewers
The sneakers come in men’s and women’s sizes. Priced at $74.99, fans can purchase them online or at Dick’s Sporting Goods. Boat shoe-esque, Hey Dude has become a popular go-to shoe for Gen Z. Acquired by Crocs in February 2022, the brand grew by 70% and generated roughly $1 billion in sales last year.
The company has become a major spender in NIL, too. Before South Carolina baseball opened the NCAA tournament this past spring, nine players inked NIL deals with Hey Dude. All of the brands NIL campaigns are run through Postgame.
