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HEYDUDE Releases Collegiate Collection

HEYDUDE Releases Collegiate Collection, Launches NIL Campaign With 12 Athletes Through Postgame

HEYDUDE Releases Collegiate Collection

HEYDUDE is jumping head first into the college athletics sphere. The popular shoe company released its collegiate collection last week. With licensed marks from a range of schools including Alabama, Texas, Tennessee, Florida and LSU, it’s a great chance for fans to represent their team.

But the brand took the campaign a step further, signing NIL deals with 12 high-profile college athletes to promote the new product. In the new age of college sports, it’s a smart marketing move to put HEYDUDE in front of consumers in specific markets.

The campaign was facilitated by the sports marketing agency Postgame. Athletes earned different levels of compensation based on factors such as the size of their social media followings and their engagement rates. Full terms of the agreements were not shared.

​HEYDUDE tabbed a range of college athletes, ranging from football to gymnastics.

Those athletes include:

  • Clemson volleyball player Aźyah Dailey

  • LSU quarterback Jayden Daniels

  • TCU quarterback Chandler Morris and running back Trey Sanders

  • Alabama quarterback Jalen Milroe and track & field thrower Chandler Hayden

  • Florida quarterback Graham Mertz and gymnast Trinity Thomas

  • Louisville basketball’s Jayda Curry

  • Tennessee quarterback Joe Milton and forward Rickea Jackson

  • Texas quarterback Quinn Ewers

The sneakers come in men’s and women’s sizes. Priced at $74.99, fans can purchase them online or at Dick’s Sporting Goods. Boat shoe-esque, Hey Dude has become a popular go-to shoe for Gen Z. Acquired by Crocs in February 2022, the brand grew by 70% and generated roughly $1 billion in sales last year.

The company has become a major spender in NIL, too. Before South Carolina baseball opened the NCAA tournament this past spring, nine players inked NIL deals with Hey Dude. All of the brands NIL campaigns are run through Postgame.

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