PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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HEYDUDE Hits a Home Run with Conference -Wide NIL Deal
HEYDUDE stepped up to the plate at the peak of College Baseball Season to promote their Collegiate Shoe Collection across three Universities on the even of the 2024 ACC Conference Championship.
The trending shoe brand partnered with Postgame to recruit 20 standout college baseball players from Duke University, University of Miami, and the University of North Carolina to bring attention to their licensed shoe collection during a peak moment in each teams goal of reaching the College World Series in Omaha, NE.
HEYDUDE released their extended Collegiate Collection back in February of 2024, adding five more powerhouse universities to the collection - Duke, Kentucky, Miami, North Carolina, and Texas A&M. The collection allows the brand to take advantage of even more big sports moments to bring more attention to their product(s) with passionate fan bases. The five schools were added to the collection after a successful launch in Fall of 2023 when they released Florida, Clemson, LSU, Tennessee, Alabama and TCU. Postgame helped promote the initial release through it's network of college athletes as well.
For this particular NIL campaign, Postgame provided each team with a professional videographer to ensure the content met the mark. This elevated approach not only highlighted the team spirit but also perfectly blended HEYDUDE's stylish and comfortable shoes into the narrative.
Each of the 20 athletes shared the content across social media platforms in the lead-up to the conference championship, generating buzz and anticipation among their fanbase.
“The HEYDUDE Collegiate Shoe are my go to shoes for maintaining style and comfort,” added Miller (Duke 3rd Basemen). “They're a tribute to my school and an essential to my athletic routine”.
The campaign reached its peak when Duke University won the conference tournament title. This victory not only boosted the Blue Devils' profile, but also directed attention to the players’ social media channels, showcasing HEYDUDE shoes to an enthusiastic audience. The strategic collaboration proved to be a win-win, with HEYDUDE gaining significant visibility and the athletes enjoying increased recognition and support.
By leveraging the excitement of the ACC Baseball Championship, HEYDUDE successfully increased its presence within college sports and specifically very targeted and excited fan bases.
"Postgame is excited to continue assisting HEYDUDE with NIL opportunities involving their Collegiate Collection," said Postgame Co-Founder, Bill Jula. "Brands are beginning to understand the power of timing a NIL campaign with elevated moments like conference tournaments, the CFP, March Madness (Men's & Women's) and the CWS (baseball & softball).
