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HEYDUDE Hits a Home Run with Conference -Wide NIL Deal

HEYDUDE stepped up to the plate at the peak of College Baseball Season to promote their Collegiate Shoe Collection across three Universities on the eve of the 2024 ACC Conference Championship.

HEYDUDE Hits a Home Run with Conference -Wide NIL Deal

The trending shoe brand partnered with Postgame to recruit 20 standout college baseball players from Duke University, University of Miami, and the University of North Carolina to bring attention to their licensed shoe collection during a peak moment in each teams goal of reaching the College World Series in Omaha, NE. 


HEYDUDE released their extended Collegiate Collection back in February of 2024, adding five more powerhouse universities to the collection - Duke, Kentucky, Miami, North Carolina, and Texas A&M. The collection allows the brand to take advantage of even more big sports moments to bring more attention to their product(s) with passionate fan bases. The five schools were added to the collection after a successful launch in Fall of 2023 when they released Florida, Clemson, LSU, Tennessee, Alabama and TCU. Postgame helped promote the initial release through it's network of college athletes as well.


For this particular NIL campaign, Postgame provided each team with a professional videographer to ensure the content met the mark. This elevated approach not only highlighted the team spirit but also perfectly blended HEYDUDE's stylish and comfortable shoes into the narrative. 


Each of the 20 athletes shared the content across social media platforms in the lead-up to the conference championship, generating buzz and anticipation among their fanbase. 


“The HEYDUDE Collegiate Shoe are my go to shoes for maintaining style and comfort,” added Miller (Duke 3rd Basemen). “They're a tribute to my school and an essential to my athletic routine”. 


The campaign reached its peak when Duke University won the conference tournament title. This victory not only boosted the Blue Devils' profile, but also directed attention to the players’ social media channels, showcasing HEYDUDE shoes to an enthusiastic audience. The strategic collaboration proved to be a win-win, with HEYDUDE gaining significant visibility and the athletes enjoying increased recognition and support.


By leveraging the excitement of the ACC Baseball Championship, HEYDUDE successfully increased its presence within college sports and specifically very targeted and excited fan bases.


"Postgame is excited to continue assisting HEYDUDE with NIL opportunities involving their Collegiate Collection," said Postgame Co-Founder, Bill Jula. "Brands are beginning to understand the power of timing a NIL campaign with elevated moments like conference tournaments, the CFP, March Madness (Men's & Women's) and the CWS (baseball & softball).



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