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From NIL to NBA: Postgame Clients Take the Next Step
A total of 12 players selected in the 2025 NBA Draft have worked with Postgame - including the No. 2 Overall Pick
(Sarasota, FL) - In the First Round of the 2025 NBA Draft last night, 5 out of the top 30 selected players were participants in a number of Postgame NIL Campaigns. Round 2 witnessed 7 more.
Starting with the No. 2 pick, Rutgers University guard Dylan Harper (son of former NBA legend Ron Harper). The star guard worked with Postgame prior to the start of the 2025 season participating in a campaign with our brand Hollister, promoting their collegiate line of Rutgers licensed merchandise.
No. 2 Pick Dylan Harper - Hollister
Postgame also worked with the No. 6 overall pick in the NBA Draft, University of Texas' Tre Johnson - a dynamic freshman shotmaker who partnered with HEYDUDE prior to the start of the season.
Immediately following Johnson at pick #7 was Oklahoma guard Jeremiah Fears - another young, dynamic playmaker - who created NIL content for Crocs just a few weeks ago.
At pick #13 we saw University of Maryland's Derik Queen - the freshman phenom famous for making one of the most memorable game winners in the NCAA tournament. Derik worked closely with Postgame to produce some great content for Stanley 1916 just hours leading up to his opening round game.
Last but not least in the first round was our personal favorite - March Madness' Most Valuable Player - University of Florida's Walter Clayton Jr. - who went #18 to the Utah Jazz. Clayton appeared in multiple campaigns through Postgame including one with Stanley 1913 just prior to the tournament, as well as another soon after for CVS (Mother's Day).
Additional players selected in the Second Round who participated in Postgame NIL campaigns also include the following picks:
Last year during the 2024 NBA Draft Postgame worked with 20 athletes who were drafted including Stephon Castle (CVS), Jared McMain (CVS) and Dalton Knecht (Crocs).
Looking ahead to the MLB draft in June, just this year Postgame has already worked with 10+ projected first rounders including Jace Laviolette (adidas) and Devin Taylor (Tylenol). Postgame worked with 6 baseball players who were drafted in the first round of last years MLB Draft. Here's a few of the NIL deals we brought to those first round picks:N0. 3 Charlie Condon - Crocs No. 7 JJ Wetherholt - Easton BaseballNo. 8 Christian Moore - Rawlings
All of the standout Postgame athletes mentioned above are a testament to the breadth of our NIL campaigns, our ability to predict future stars, and our independence, which allows us to work with any athlete regardless of representation - a unique value proposition we bring to our brand partners.
To learn more about integrating your brand with star athletes and promoting during major sports moments, contact us at info@pstgm.com
