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Fan Nation

HBCU Athletes Receive MyMcDonald's Rewards NIL Deals Via Postgame

Fan Nation

HOUSTON — McDonald's is partnering with over 40 HBCU student-athletes through NIL deals to promote their new MyMcDonald's rewards program. The athletes will be featuring a new frozen slushy, available for a limited time, and the mobile order pay feature offered by the fast food chain on their social media channels.

"We help brands leverage partnerships with these college athletes to drive a marketing activation with a measurable reason," Postgame's Danny Morrissey told HBCU Legends. "It's intentional, brands want to be more inclusive, and they're partnering with athletes from Grambling and other HBCUs."

The McDonald's MyRewards promotion features Fisk, Tennessee State, Alabama A&M, and North Carolina A&T athletes to promote via social media accounts. The HBCU student-athletes connected with the McDonald's MyRewards campaign via the expanding NIL agency Postgame.

"Working with these athletes is about engaging their surrounding community, too. McDonald's franchisees want HBCU athletes who are like local heroes in their market around the campus. They attend the schools and are celebrities." The business owners aim to connect with the HBCU culture by enabling student-athletes to interact with the nearby community surrounding their campuses.

Postgame provides a free service for HBCU student-athletes to navigate its NIL space to gain lucrative agreements with high-profile companies. Several major brands have recognized the untapped marketing potential of black colleges and are increasing their budgets to appeal to young black consumers through HBCU student-athletes. Adidas, Crocs, Urban Outfitters, Steve Madden, Reebok, IZOD, Taco Bell, and McDonald's have noticed the benefits of engaging talent from HBCUs through the NIL Agency, Postgame.

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