PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Fan Nation
HBCU Athletes Receive MyMcDonald's Rewards NIL Deals Via Postgame
HOUSTON — McDonald's is partnering with over 40 HBCU student-athletes through NIL deals to promote their new MyMcDonald's rewards program. The athletes will be featuring a new frozen slushy, available for a limited time, and the mobile order pay feature offered by the fast food chain on their social media channels.
"We help brands leverage partnerships with these college athletes to drive a marketing activation with a measurable reason," Postgame's Danny Morrissey told HBCU Legends. "It's intentional, brands want to be more inclusive, and they're partnering with athletes from Grambling and other HBCUs."
The McDonald's MyRewards promotion features Fisk, Tennessee State, Alabama A&M, and North Carolina A&T athletes to promote via social media accounts. The HBCU student-athletes connected with the McDonald's MyRewards campaign via the expanding NIL agency Postgame.
"Working with these athletes is about engaging their surrounding community, too. McDonald's franchisees want HBCU athletes who are like local heroes in their market around the campus. They attend the schools and are celebrities." The business owners aim to connect with the HBCU culture by enabling student-athletes to interact with the nearby community surrounding their campuses.
Postgame provides a free service for HBCU student-athletes to navigate its NIL space to gain lucrative agreements with high-profile companies. Several major brands have recognized the untapped marketing potential of black colleges and are increasing their budgets to appeal to young black consumers through HBCU student-athletes. Adidas, Crocs, Urban Outfitters, Steve Madden, Reebok, IZOD, Taco Bell, and McDonald's have noticed the benefits of engaging talent from HBCUs through the NIL Agency, Postgame.
