PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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of the latest college athlete UGC
College Athletes Make Their Mark in Postgame - Urban Outfitters Campaign
On3 - College Athletes Make Their Mark In Urban Outfitters Campaign
The lifestyle retailer Urban Outfitters has partnered with 29 NCAA Division I athletes in NIL deals as part of a campaign during the back-to-school season in which they’ll showcase how they “make their mark,” according to a press release. The NIL agency Postgame helped connect the athletes and the brand through its network of roughly 60,000 college athletes.
The Urban Outfitters campaign will feature athletes who are household names for fans of their respective sports. Stanford women’s basketball player Cameron Brink, Georgia running back Kendall Milton and defensive back Kelee Ringo, and Texas linebacker DeMarvion Overshown are part of the campaign. The campaign features 11 women, and athletes from 10 different sports and 20 different schools.
“In collaboration with Postgame, Urban Outfitters will work with the participating athletes to showcase how they ‘Make their Mark’ in all aspects of student-athlete life, whether it be on the field or on campus,” the release stated. “The campaign will include a variety of social media posts by each athlete over a number of weeks wearing UO apparel and showcasing UO Home’s dorm decor assortment. UO’s diverse community can follow along on social media as the athletes share their favorite products and how they fit into their daily routines.”
The athletes partnering with Urban Outfitters
While some third-party companies that provide NIL resources or education sign contracts with specific institutions or conferences, Postgame does not.
“We’re an open network,” Postgame CEO Bill Jula previously told On3 over the summer. “We have no allegiance to any specific program, conference, anything. We don’t have any contracts with schools. So we’re as open a universe as imaginable.”
The 29 athletes who are part of the campaign will provide social media endorsements. They’ll also have the opportunity to make in-store appearances at select Urban Outfitters locations. The lifestyle retailer has more than 200 stores in the U.S.
On Thursday, Sept. 29, Texas’ Overshown will attend Urban Outfitters’ College Night programming in Austin. The athletes in the campaign will be featured on Urban Outfitters’ platforms “throughout the quarter.”
The complete list of athletes who are participating in the Urban Outfitters campaign with Postgame is below:
Stanford University: Cameron Brink
University of Georgia: Kelee Ringo
University of Michigan: A.J. Henning
UCLA: Margzetta Frazier
USC: Brenden Rice
FSU: Cam’Ron Fletcher
Texas: DeMarvion Overshown
University of Georgia: Kendall Milton
Penn State: Anna Camden
Arizona State: Chad Johnson Jr.
U of L: Hercy Miller
Georgia Tech: Devion Smith
Penn State: Ishaan Jagiasi
UCLA: Janelle Meono Ivy
University of Arizona: Lauren Ware
Georgia State: Tony McCray
IU: Malachi Holt-Bennett
Drexel University: Ronnie Gunter
Penn State: Beau Bartlett
St. John’s: Tyler Roche
UPenn: Madison Leibman
Tennessee: Chandler Hayden
Tennessee: Jonas Aidoo
Villanova University: Trey Patterson
FSU: Allison Royalty
Columbia: Jaida Patrick
IU: Jordyn Levy
Tennessee: Rickea Jackson
