Allstate AFCA Concludes Third Year of NIL Programming with Postgame

SARASOTA, FL. — Allstate concluded its third season of the AFCA Good Works Team during The Home Depot College Football Awards on ESPN, naming University of Texas safety Michael Taaffe as the 2025 Allstate Wuerffel Trophy recipient and captain of the Allstate AFCA Good Works Team.

Through Postgame the Allstate AFCA Good Works Team partners with 22 college athletes annually to spotlight student-athletes’ service and impact within their communities. Other notable members of this year's team include:

• Adam Randall (Clemson) 

• Chandler Rivers (Duke)

• Terian Williams (Bucknell)

Postgame once again led athlete contracting and creative services for the initiative, facilitating NIL sponsorships throughout the season to bring awareness to the athletes charitable efforts prior to the public announcement. Postgame worked closely with each athlete to produce original content highlighting their community service initiative, leadership, and impact off the field. You can view Michael’s content here: Michael Taaffe Allstate Wuerffel Trophy

Content produced by Postgame received national recognition throughout the season, including:

• A dedicated feature on ESPN.com

• National and local media coverage

• Social media storytelling campaigns

• On-site recognition at the Allstate Sugar Bowl® in New Orleans

• Honorees featured during The Home Depot College Football Awards broadcast

Allstate’s NIL driven community impact has continued to expand through its partnership with Postgame. Announced in December, the Allstate NACDA Good Works Team now partners with 60 student-athletes annually across fall, winter, and spring sports, further extending the program’s reach beyond football.

Allstate has also expanded its NIL efforts through partnerships with some of college football’s top wide receivers over the past two years via the Allstate Good Hands® Receivers Team. Notable athletes signed by Postgame during that span include Jeremiah Smith, Emeka Egbuka, Ryan Williams, Luther Burden, and others.

See the full press release from the American Football Coaches Association 

About Postgame:

Postgame manages the largest NIL Campaigns in college sports - facilitating large-scale, athlete-driven content for the world’s most recognized brands. Built at the intersection of sports, culture, and digital storytelling, Postgame connects brands with college athletes to create authentic, high-impact partnerships.

Through a full-service approach spanning strategy, athlete sourcing, contracting, and creative execution, Postgame enables brands to show up meaningfully across marquee moments in college sports. With a network of hundreds of thousands of athletes nationwide, Postgame continues to set the standard for scalable NIL marketing at the highest level.