adidas Taps College Athletes For Latest Blog Feature on Basketball IQ

Sarasota, FL., December 12, 2025 adidas partnered with Postgame, the leading Name, Image and Likeness agency in college sports, to spotlight the importance of Basketball IQ in its newest long-form editorial feature. The project showcases insights from top college basketball athletes on how players can elevate their game through situational awareness, spatial recognition, film study, and intentional training. Postgame’s creative services team led the full production process, including blog writing, content strategy, athlete sourcing, and on-court filming. Basketball athletes from University of Washington shared their personal approaches to improving basketball intelligence, ranging from decision-making under pressure and understanding team dynamics to mastering spacing, fundamentals, and strengthening the mind-body connection. Wesley Yates, a guard for the Washington Huskies, puts it like this: “Know your personnel. Know when to make passes to certain people. And know when to take certain shots.” adidas continues to lead the way in showing how brands can maximize the value of NIL partnerships by blending creative storytelling with authentic athlete-driven advice. The content, which appeared on adidas.com as well as across the athletes’ social channels, serves as a resource for young players looking to improve their on-court performance. The project marks the latest evolution of the multi-year partnership between adidas and Postgame. What began as a wide-scale ambassador program built around user-generated content has expanded into elevated editorial work, premium visual production, and ongoing creative campaigns featuring college athletes nationwide.

In just three years of NIL, Postgame has powered campaigns for adidas, Allstate, Armani, CeraVe, Ticketmaster, Crocs, CVS, Gillette, HEYDUDE, Hollister, McDonald's and Urban Outfitters, among many others. These partnerships have generated billions of impressions and compensated more than 25,000 college athletes to date.

Brands, athletes, and fans can explore more of Postgame’s work by visiting their Instagram or www.home.pstgm.com.