Postgame App

Case Study:

Food and Beverage

M&M’s - The globally recognized brand known for their classic chocolate candy - aimed to strengthen its connection with college athletes through a customizable campaign. The brand collaborated with Postgame to partner with influential college athletes nationwide to spotlight M&M’s as the perfect gift for all life’s big and small moments. Through elevated “how to” content, M&M’s created memorable NIL social media moments that resonated with young audiences and reinforced the brand’s position as the perfect gift.

Drive awareness for personalized M&M’S and to produce high-quality content that can be repurposed on paid social channels.

M&M’S saw a unique opportunity to position personalized M&M’S as a fun, thoughtful gifting option for graduation season amongst college athletes. The brand’s mission was to connect with young consumers in a way that felt personal and memorable, while also increasing excitement for M&M’S customizable products. To achieve this, M&M’S sought to collaborate with college athlete creators who could celebrate graduation with teammates and share the gifting experience with their online communities.

Postgame launched an at-scale graduation focused campaign enlisting their network of videographers to create high quality content of athletes personalizing and gifting M&M’s products.

Athletes shared how to personalize M&M’S specifically designed for teammates, family, and friends, through engaging social media posts and gifting reveals. Postgame’s white glove service capabilities (including athlete recruitment, creative direction, and elevated media production) helped ensure the content was both authentic and polished for repurposing across M&M’S paid channels.

The Result: Through just one graduation campaign, Postgame achieved: