PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
Ticketmaster
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congrats on being selected to be a part of the NIL campaign with Ticketmaster and Postgame. This campaign, themed "Live and In Color", will promote the start of the college football season!
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Posting Requirements:
2 (two) In-Feed video posts on Instagram or TikTok (minimum length: 30 sec)
5 (five) Instagram Story Posts
Instagram Tagging Requirements:
@ticketmaster
#TicketmasterPartner #TicketmasterPG
TikTok Tagging Requirements:
@ticketmaster
#TicketmasterPartner
Brand Do’s and Don'ts
DO:
Mention Ticketmaster in the first 5s or use #ticketmasterpartner as an overlay text on screen for at least 3s
Include voiceover or front-camera face talking
Content should be showcased in an authentic way or what will resonate best with your audience
Content should inspire your audience to purchase tickets through Ticketmaster
Always submit high-resolution photos and videos
Use royalty-free music, if applicable
Add a CTA to drive fans to Ticketmaster
Have fun and be creative!
DON’T:
Absolutely no other brand logos, artwork, or trademarks – especially on clothing or in artwork in the background – other than Ticketmaster
Do not show any game play
No direct competitor mentions (i.e. SeatGeek Vivid Seats, Gametime, etc.)
Do not talk about or show ticket prices or fees
Do not use profane language
Avoid anything and anyone with political chat, symbols, and alcohol
Post content until it have been approved to go live
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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