ticketmaster

Campaign Instructions

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (Unless promoting an officially licensed brand product)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

Congrats on being selected to be a part of the NIL campaign with Ticketmaster and Postgame. This campaign, themed "Live and In Color", will promote the start of the college football season!

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Athlete Contract | Please Sign

Posting Requirements:

2 (two) In-Feed video posts on Instagram or TikTok (minimum length: 30 sec)
5 (five) Instagram Story Posts

Instagram Tagging Requirements:

@ticketmaster
#TicketmasterPartner #TicketmasterPG

TikTok Tagging Requirements:

@ticketmaster
#TicketmasterPartner

Brand Do’s and Don'ts

DO:

Mention Ticketmaster in the first 5s or use #ticketmasterpartner as an overlay text on screen for at least 3s
Include voiceover or front-camera face talking
Content should be showcased in an authentic way or what will resonate best with your audience
Content should inspire your audience to purchase tickets through Ticketmaster
Always submit high-resolution photos and videos
Use royalty-free music, if applicable
Add a CTA to drive fans to Ticketmaster
Have fun and be creative!

DON’T:

Absolutely no other brand logos, artwork, or trademarks – especially on clothing or in artwork in the background – other than Ticketmaster
Do not show any game play
No direct competitor mentions (i.e. SeatGeek Vivid Seats, Gametime, etc.)
Do not talk about or show ticket prices or fees
Do not use profane language
Avoid anything and anyone with political chat, symbols, and alcohol
Post content until it have been approved to go live

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.