Creative Direction & Resources 

Feel free to incorporate elements of your sport or lifestyle into the content. The Postgame-branded crop top hoodie should be the focal point, but the video should reflect your personality, sport, and unique flair.

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Key Messages:

1. Athletes use Postgame to secure brand deals and endorsements that align with their values and lifestyles.

Camera Orientation: All photos and videos must be shot vertically - unless otherwise instructed.

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Example Video Concepts

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1. Game Day Ready: Powered by Postgame: Take your audience through your game-day preparation, showing off the Postgame apparel as part of your routine.

Framework:​

• Talk about how you get ready mentally and physically for a big game, incorporating how Postgame supports you in your NIL journey.

• Include shots "preparing" for the game, stretching, or warming up on a field/court.

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2. My Sport, My Style: Postgame Fit: Showcase your sport while giving a glimpse into your personality, using Postgame-branded apparel as the centerpiece.

Framework:

• Start with a dynamic introduction—shots in action, working out or in sport (e.g., dribbling a basketball, tumbling, lifting weights, etc).

• Talk about how Postgame fits into both your sport and NIL success.

• Highlight the Postgame hoodie with close-up shots during active moments.

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3. How I Unwind: Take viewers through your post-game routine, showing how you relax and recharge while staying comfortable in Postgame apparel.

Framework:

• Start with "finishing up" a game or workout, highlighting the Postgame hoodie as you wind down.

• Talk about your favorite way to relax—whether it’s stretching, enjoying a meal, or just chilling with friends.

• Include moments that show your personality, like sharing a laugh, putting on a favorite playlist, or cooling down.

4. Training Day: powered by Postgame: Take viewers through a training session, showing off your strength and skills while wearing Postgame-branded gear.

Framework:

• Begin with getting ready for training—lacing up sneakers, adjusting your eqipment, warming up.

• Show dynamic shots of lifting weights, running drills, or practicing your sport, with close-ups of the Postgame hoodie.

Additional Direction:

• Wear your team inspired Postgame Team Hoodie.

• Look natural!  Smile.  We need to see YOU in the content. We have plenty of pictures of our hoodies by themselves.  :)

• If posting photos... Post one awesome close-up image of you smiling with your hoodie on (make this your cover photo on your feed or cover for your Reel).  Post one front-facing picture of you looking at your phone - telling all other athletes on campus to download the Postgame App to find NIL opportunities. Post one 'over the shoulder' moment looking at the Postgame App (or scrolling in the case of a video) wearing the hat.

• If posting video... Show yourself leaving the locker room after going to battle (avoid school logos) - wearing your Postgame hoodie to decompress - show yourself hopping on social media, becoming a creator/influencer earning from your Name, Image & Likeness.

• Tagline:  "When the game ends... my Postgame begins!" 

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DO's:

• Make sure the word Postgame on your Hoodie is read left to right in your videos/photos.  The word should not appear backwards!

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DONT's:

• Avoid using any competing NIL agency or product mentions.

• Do not show any of your school logos anywhere in your content -including any identifiable landmarks on your campus (stadiums, etc). 

• Keep the language and imagery professional—no swearing, nudity, or inappropriate content.

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Camera Orientation:

All photos and videos must be shot vertically - unless otherwise instructed.