PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
Tangle Teezer
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations on being selected to participate in the Tangle Teezer NIL Campaign promoting the Tangle Teezer brush.
Your content (1 video and 3-5 photos) MUST be turned in BEFORE July 17th.
Please upload your content to the upload form below. Your content MUST be approved before you post!
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
DO NOT include your school logo or Postgame clothing in your content
Requirements
1 Instagram Reel (Your Reel and Tiktok CAN be the SAME video)
1 Tiktok Post (Your Reel and Tiktok CAN be the SAME video)
1 Instagram Feed Post (3-5 Photo Carousel)
Tags = @tangleteezerus @postgame.official
Hashtags = #TangleTeezer #SummerofSport #GetYourHairInTheGame
Content Requirements
All Content MUST be sports themed
All videos MUST be :10-:45 seconds long
Please show the product in use
Get Your Hair in the Game
This campaign shows that hair can be a barrier to athletic performance for some athletes, causing self-doubt and hindering motivation. Tangle Teezer proposes the concept "Get Your Hair in the Game," highlighting how their products can empower athletes to focus on their sport without worrying about their hair.
Content Ideas:
Relate to the ‘Get Your Hair in the Game’ concept, highlighting how Tangle Teezer eliminates hair worries and boost confidence.
Use Tangle Teezer products before, during, or after workouts/games.
Share your experiences and how prioritizing your performance is easier with Tangle Teezer products.
Encourage audience interaction through conversation such as ‘What’s your game-day hair routine?’ ‘Have you tried a Tangle Teezer hairbrush before?’
Examples
Look through Tangle Teezer's Instagram and Tiktok to find content inspiration and ideas!
Products
Ultimate Detangler hairbrush becomes your secret weapon for fast, pain-free detangling with minimal breakage. No more pre-workout detangling dread – conquer those knots and focus on the game!
Scalp Exfoliator and Massager. This powerhouse duo isn't just about keeping your scalp clean from product build-up and dead skin, it also doubles as a revitalizing scalp massager (essential for athletes with constantly tied-up hair!). Boost circulation, feel the tension melt away, and get your head in the game.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.