PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
Postgame T-Shirt
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations on being selected for this Postgame T-Shirt NIL opportunity. This is a great opportunity to get yourself on the radar for future Postgame opportunities with our brand partners. Create great content, follow instructions and meet the deadline. If you have any questions about this, email your Postgame campaign manager nicole@pstgm.com
***IMPORTANT***
Before proceeding to the campaign instructions below - you must first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Campaign Instructions
Requirements: Choose 2 of 3
1 Instagram Feed Post (3-5 Photo Carousel)
1 Instagram Reel Post (:15 - :45 Video Reel)
1 Instagram Story Post (can be a photo or the Reel)
Tagging Instructions:
Instagram Mention: @postgame.official
Instagram Hashtags: #PostgameNIL #PostgameJuly #PostgameT
Make sure you tag Postgame in both the captions and the actual contnet (photos/video). This will ensure your content appears on our tagged feed - which will give you additional expsoure!
Campaign Themes / Ideas:
Looking down at your phone - describing this is where your 'postgame' happens (where you find NIL deals, post content on social media, earn money, etc).
Workout Images/Video - telling the world "When the game ends, my Postgame begins" - meaning, Postgame is where you go to make money on NIL - posting on behalf of brands, etc.
Walking out of the locker room - implying that you just completed a 'game'... and your Postgame is now ready to begin.
Deadlines
You must complete 2 of the 3 requirements by July 20th.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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