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HOLO

Campaign Instructions

 

IMPORTANT:

  • Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc). 

  • No School Logos (Unless promoting an officially licensed brand product)

  • Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc).  If you have questions, Check with your compliance team.

Congratulations on being selected for the HOLO footwear NIL opportunity! If you have any questions about this campaign, email your Postgame campaign manager dez@pstgm.com.

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Campaign Instructions


Requirements:  2 Social Posts

Deadline to Post: August 20, 2024

  • 1 Feed Post:  3-5 carousel photos

  • 1 Story Post

OR

  • 1 Reel Post: 20-35 seconds

  • 1 Story Post


IG Mention: @holofootwear @postgame.official

Hashtags: #TeamHOLO #HOLOShoes

TikTok Mention: @holofootwear

Hashtags: #TeamHOLO #HOLOShoes



  • NO SCHOOL LOGOS on apparel or facility.

  • NO competing brand logos on apparel (e.g., no Nike, or Adidas socks).



DO's:

  • When showcasing the shoe the focus should always be the lateral side (i.e. the side that is facing outwards) 

  • Product should always be the focal point of content.

  • Lighting should be bright and natural.

  • Remove packaging or trash from the shot as necessary. Shoot clean products.

  • Use Royalty Free music only.

Dont's:

  • Avoid school logos or marks

  • Avoid showing a product that is damaged or messy.

  • Avoid all other product logos.

  • Avoid suggestive positioning, nudity, and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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