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HOLO

Campaign Instructions

Congratulations on being selected for the HOLO footwear NIL opportunity! If you have any questions about this campaign, email your Postgame campaign manager dez@pstgm.com.

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Campaign Instructions


Requirements: 2 Social Posts

  • 1 Feed Post: 3-5 carousel photos

  • 1 Story Post

OR

  • 1 Reel Post: 20-35 seconds

  • 1 Story Post


IG Mention: @holofootwear @postgame.official

Hashtags: #TeamHOLO #HOLOShoes

TikTok Mention: @holofootwear

Hashtags: #TeamHOLO #HOLOShoes


Key Messages:

  • HOLO lets you move uncompromised with sustainable and stylish footwear.

  • Highlight the eco-friendly materials and unique design of HOLO sneakers.

  • Show how HOLO sneakers are versatile for any activity.

  • Emphasize the durability and comfort of HOLO footwear.


Sample Captions/Voice Over Templates (Try to put into your own words or develop your own):


Training Day:

  • Caption: “Fueling my training with @HOLOfootwear. These kicks are all-terrain ready! #TeamHOLO #HOLOShoes”

  • VoiceOver: “From the gym to the trails, my HOLO sneakers keep up with my toughest workouts. No compromises.”

Eco-Friendly Fashion:

  • Caption: “Step into sustainability with @HOLOfootwear. Fashion that cares. #TeamHOLO #HOLOShoes”

  • VoiceOver: “Fashion meets eco-consciousness in every step I take with HOLO sneakers. Moving forward, uncompromised.”


  • NO SCHOOL LOGOS on apparel or facility.

  • NO competing brand logos on apparel (e.g., no Nike, or Adidas socks).

Content Deadline: May 24th



** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

DO's:

  • When showcasing the shoe the focus of the shoe should always be the lateral side  (side that is facing outwards) 

  • Product should always be the focal point of content.

  • Lighting should be bright and natural.

  • Remove packaging or trash from the shot as necessary. Shoot clean products.

  • Use Royalty Free music only.

Dont's:

  • Avoid school logos or marks

  • Avoid showing a product that is damaged or messy.

  • Avoid all other product logos.

  • Avoid suggestive positioning, nudity, and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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