PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
HOLO
Campaign Instructions
IMPORTANT:
-
Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations on being selected for the HOLO footwear NIL opportunity! If you have any questions about this campaign, email your Postgame campaign manager dez@pstgm.com.
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Campaign Instructions
Requirements: 2 Social Posts
Deadline to Post: August 20, 2024
1 Feed Post: 3-5 carousel photos
1 Story Post
OR
1 Reel Post: 20-35 seconds
1 Story Post
IG Mention: @holofootwear @postgame.official
Hashtags: #TeamHOLO #HOLOShoes
TikTok Mention: @holofootwear
Hashtags: #TeamHOLO #HOLOShoes
NO SCHOOL LOGOS on apparel or facility.
NO competing brand logos on apparel (e.g., no Nike, or Adidas socks).
DO's:
When showcasing the shoe the focus should always be the lateral side (i.e. the side that is facing outwards)
Product should always be the focal point of content.
Lighting should be bright and natural.
Remove packaging or trash from the shot as necessary. Shoot clean products.
Use Royalty Free music only.
Dont's:
Avoid school logos or marks
Avoid showing a product that is damaged or messy.
Avoid all other product logos.
Avoid suggestive positioning, nudity, and inappropriate language or actions.
Avoid profanity or negative commentary.
Avoid using other competing brands in the content.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.