Hollister2 | Postgame App

Hollister

Campaign Instructions

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (Unless promoting an officially licensed brand product)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

Please follow these steps for this campaign:

Create Your Content (3+ photos and 1 vertical video) (INSTRUCTIONS BELOW)
Upload Your Content to the Upload Form
Wait until you get a DM from Postgame telling you when you can make your post.

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (other than your Hollister clothes)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

DO NOT post until your content is approved by Postgame!

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Athlete Contract | Please Sign

Requirements

1 IG Reel post (10-40 seconds)
1 IG Feed post

Deadlines

You MUST submit ALL your content to the upload form BEFORE August 30th.

If you submit content (photos and video) before August 24th, you will get a $100 bonus (in addition to your agreed upon payment).

**After you submit your content, wait for a TEXT/DM from Postgame. Postgame will tell you what day you need to post**

Tags = @hollister @postgame.official

Hashtags = #hcopartner #hollisterpartner #hollisterlicensed #HollisterGameDay

Do's

Be authentic to your personality
Wear head-to-toe Hollister
Additional accessories must be non-branded
Ensure clothing is wrinkle free and tags are removed
Photos = please show full body or 3/4 body.
Background in your content should be simple and clean.
Good lighting is key. Film clear, bright content.
Music: Please choose music from Instagram's Commercial Use Library!

Dont's

DO NOT wear other brands in your content.
DO NOT post your content without approval from Postgame

Content Examples

**Note: These aren't perfect. These examples are just to help you with your content.**

Key Talking Points in Your Video

"Go to Hollister.com to shop Hollister's College Apparel Collection"

Video Themes

**Note: You do not have to use these. These are just here for inspiration. Please be creative and try to make content that stands out!**

Behind the Scenes
College Athlete Tips
Take us to your favorite spots on campus
Q&A Sessions
Teammates Rating Outfits
GRWM (Get Ready with Me) or "Game Day Ready"
School Day Routine
Try-On Haul
Day In The Life
Product Reviews
Feel free to come up with creative ideas on your own as well!

By completing this form, you're opting in to receive gifted product from Hollister Co. If you decide to post, please follow the FTC guidelines and tag @hollister with #hollisterpartner, as well as follow our Endorsements & Social Media Engagement Policy hereand follow the Federal Trade Commission guidelines (FTC) seen here!

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.