Hollister
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congrats on being selected to the Hollister NIL Campaign with Postgame. This campaign will require to create 1 IG Feed, 1 IG Reel, and 2 IG Story posts. Postgame WILL hire a videographer for you to help you with your content.
All content MUST be created BEFORE August 4th. Postgame will let you know what days you need to post.
In your content, please use COPYRIGHT-FREE MUSIC and DO NOT HAVE SCHOOL LOGOS (other than your Hollister clothes).
**DO NOT POST WITHOUT APPROVAL FROM POSTGAME**
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Requirements
1 IG Reel post (10-40 seconds)
1 IG Feed post
2 IG Story Posts with link
Deadlines
You MUST submit ALL your content to the upload form BEFORE August 4th.
**After you submit your content, wait for a TEXT/DM from Postgame. Postgame will tell you what day you need to post**
Tags = @hollister @postgame.official
Hashtags = #hcopartner #hollisterpartner #hollisterlicensed #HollisterGameDay
Do's
Be authentic to your personality
Wear head-to-toe Hollister
Additional accessories must be non-branded
Ensure clothing is wrinkle free and tags are removed
Photos = please show full body or 3/4 body.
Background in your content should be simple and clean.
Good lighting is key. Film clear, bright content.
Music: Please choose music from Instagram's Commercial Use Library!
Dont's
DO NOT wear other brands in your content.
DO NOT post your content without approval from Postgame
Content Examples
**Note: These aren't perfect. These examples are just to help you with your content.**
Video Example 2
Key Talking Points in Your Video
"Go to Hollister.com to shop Hollister's College Apparel Collection"
Video Themes
**Note: You do not have to use these. These are just here for inspiration. Please be creative and try to make content that stands out!**
GRWM (Get Ready with Me)
School Day Routine
Try-On Haul
Day In The Life
Product Reviews
By completing this form, you're opting in to receive gifted product from Hollister Co. If you decide to post, please follow the FTC guidelines and tag @hollister with #hollisterpartner, as well as follow our Endorsements & Social Media Engagement Policy hereand follow the Federal Trade Commission guidelines (FTC) seen here!
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.