Athletes - Download the App!
HEYDUDE Collegiate 2.5
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations for being selected to the latest HEYDUDE Collegiate shoe campaign with Postgame! This will include the latest collegiate branded styles for LSU, OSU, TAMU, Alabama, Florida, Georgia, Michigan, Tennessee, Texas - as well as new shoe drops by Oregon, South Carolina and FSU!
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Required # of Posts: 4
1 (One) Instagram Carousel Feed (3-5 Photos)
1 (One) Instagram Reel Video (:15 - :30)
2 (Three) Story Posts w/ sticker tap to HEYDUDE.com
Note: Use the same photos posted to your Feed for your Story posts (spread out over 10 days).
Tags and Mentions:
#HEYDUDECollegiate #PostgameHDCollegiate
Instagram Mentions: @heydude @postgame.official
All content must be uploaded by: November 11th
DO's:
HEYDUDE product should always be the focal point of content.
Lighting should be bright and natural.
Shoot vertical
Wear neutral clothing
DONT's:
Show product that is damaged
Avoid featuring other brands (e.g. Nike, Adidas, etc).
Avoid suggestive positioning, nudity and inappropriate language or actions.
Avoid profanity or negative commentary.
Avoid shooting content on campus (unless you are approved by compliance).
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.