PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Flamin' Hot
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congrats on being selected for the Flamin' Hot University and Postgame NIL campaign. This campaign objective is to promote all of the different Flamin' Hot Brands including: Ruffles Flamin' Hot, Doritos Flamin' Hot, Fritos Flamin' Hot, Funyuns Flamin' Hot, and Cheetos Flamin' Hot and to promote "Flamin’ Hot University" for Cheat On Cheetos (Cheat Week).
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Requirements: 3 Social Media Posts
Platform:
Instagram Feed (3-5 Photos),
TikTok (:30+ Video) or Instagram Reel
Instagram Story (Photo or Video with link to buy)
Payment: Cash + Flamin' Hot products (e.g. Cheetos, Ruffles, Doritos, etc) + Bonus $$ Opportunity
All content must be uploaded for approval by October 7th.
Key messaging:
TikTok Bundle Name: The Flamin’ Hot Side Chips Bundle
Emphasize and/or use: “It’s okay to cheat on Cheetos Flamin’ Hot with…” language
Showcase product/bag early in video
Messaging Example:
"I'm a FLAMIN’ HOT partner, and I recently decided to enter into an open relationship with my OG fave Cheetos FLAMIN’ HOT by exploring and adding some side chips to my roster! FLAMIN’ HOT sent me a few options to crank up the heat and make things even more spicy!
Visit FlaminHotUniversity.com linked in my bio for a chance to open your own relationship. And, babes, if you can't wait to get to know your new flame, they've dropped an exclusive bundle on TikTok shop at snacks.com/flaminhotshop for you to buy now!
Concept Ideas:
Snack Confessional - Video Diary
Confessional-style video, admitting to followers that you’ve been “cheating” on Cheetos Flamin' Hot with the new chips.
Flamin Hot Roster Draft
Host a "draft" and pick which side chip you'll "add to the roster." Have fun with stats like heat levels, crispiness, and pairing potential.
Flamin’ Hot Tryouts
Hold “tryouts” for the chips and try all of the chips, judge them based on taste, texture, spice factor etc.
Snack Strategy
Go through your favorite flavors and describe when they are good for ie, stressed and studying, quick little side to lunch, movie night, etc.
Caught Red-Handed
Sneak around, hiding from their OG Cheetos Flamin' Hot while secretly enjoying one of the new spicy chips. Act like you're trying to not get caught, showing Flamin’ Hot hands coming out of different chip bags on “different” occasions.
DO:
Product packaging and logo must be fully visible and highlighted in the content
Product packaging and logo must read from left to right
Use licensed music provided by D3
Refer to the product as its proper Trademarked name i.e “Cheetos Flamin’ Hot” or “Doritos Flamin’ Hot” - always referred to by SKU Name first followed by “Flamin’ Hot”
DON’T:
DO NOT use foul language
Please ensure your outfit does NOT include any logo from musicians/bands/other snack brands/luxury brand, etc.
Do NOT mention any competitive brands, snack brands or beverage/soda brands. No beverage/snack brands other than Flamin’ Hot and PepsiCo products should be visible in the content. A third party’s logo CANNOT be in the video.
Do NOT make any brand comparisons by name
Do NOT wear anything with a visible brand name or logo on it (Ex: Nike Swoosh, any Apple products, even Apple Watches)
Do NOT post content that has been previously archived.
Do NOT display revealing/suggestive clothing and inappropriate behavior
Do NOT have any spelling or grammar errors in the caption.
Do NOT use personal watermarks, overlays or photoshop the behaviors.
Do NOT use stock photography.
Do NOT copy and paste excessive wording from the brief – please explain the messaging in your own words.
Do NOT indicate over-consumption such as shoving chips in your mouth, showing dozens of empty chip bags, mentioning eating mass amounts of chips, etc.
Do NOT have any alcoholic or controversial substances visible.
Do NOT indicate that FritoLay products can or should replace a meal such as “All I needed to eat for lunch was Flamin’ Hot.”
Do NOT indicate any potential negative gastrointestinal side effects one may have after consuming spicy foods
Please avoid using words/phrases like ‘addicted’, ‘can’t get enough’, ‘craving’ etc. to describe your love of our product.
Please ensure no one else (partner, roommate, etc.) is in your video
No children can be featured in your video.
If you have tattoos, please ensure they are covered in your photos and videos. Tattoos are considered artwork belonging to tattoo artists, so we will be asked if the influencer has rights to share via social.
Do NOT refer to the products as “Hot Cheetos” “Hot Doritos” etc.
Do NOT refer to the products by the improper trademark name such as “Flamin’ Hot Cheetos” or “Flaming Hot Funyuns”
NO music or popular TikTok sound unless fully and properly licensed from rights owner for commercial usage (we can provide licensed music from Music Vine).
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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