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CVS

Campaign Instructions

Congratulations on being selected for the CVS Epic Beauty Campaign with Postgame!


You MUST purchase products from the Epic Beauty Sale! Click here!


Your content (5+ photos and 1 video) MUST be submitted BEFORE April 20th. 

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Requirements

  • 1 IG Reel post (10-40 seconds)

  • 1 IG Feed post

  • 3+ Story Posts (you get an extra $100 for every 1,000 clicks to your link)


Key Talking Points in Your Video

  • Mention the Epic Beauty Sale in the first 10 seconds

  • Remind people to use their ExtraCare Card to get more ExtraBucks Rewards

  • Remind people to click their link in your bio to shop the Epic Beauty Sale

  • Remind people to download the CVS app

Video Themes/Ideas

  1. Epic Beauty Dupe Showdown

  • Create a series of videos comparing products included in the Epic Beauty sale to high-end alternatives. Emphasize the quality, benefits, and cost-effectiveness of shopping at CVS, positioning relevant products as excellent dupes for more expensive brands.

2. Trendy Epic Beauty Hacks

  • Share innovative beauty hacks using CVS products. Highlight the versatility, ease of use, and budget-friendly nature of the products, catering toward an audience of fast-paced individuals looking to shop efficiently online. Leverage the Epic beauty sale items in your posts.

3. CVS Epic Beauty Challenge

  • Task: Create unique looks using only CVS beauty products included in the Epic Beauty sale. Showcase the diverse range of products available in the sale, demonstrating that quality beauty doesn't have to come with a high price tag.

4. Epic Beauty Instagram This or That

  • Conduct a This or That Question in your video asking followers to choose between CVS beauty products and higher-end alternatives, involving them in decision-making and promoting interaction.


** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

Tags = @cvspharmacy @postgame.official

Hashtags = #CVSpartner #ad #CVSEpicBeautySale

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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