Athletes - Download the App!
CVS
Campaign Overview
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congrats on being selected to the CVS Women's Campaign!
This campaign is designed to highlight women's holistic health and wellness and the invisible costs of being a female athlete. Beginning in 2023, CVS has taken a stance on supporting women’s health through access and allyship. You'll use your platform to share content focused on your emotional, physicial, societal, and mental health and advocate for change. This will include highlighting beauty through your own style and voice, the invisible costs of femine products often referred to as "pink tax," and the challenges women face in getting access to affordable and accessible healthcare.
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
In addition to selecting female athletes such as yourself to be a part of and promote this campaign, CVS is also investing considerable resources into building awareness and advocating for change around the invisible costs of being female including:
CVS is to paying the sales tax on period products on behalf of the customer in certain states and working to eliminate the tax nationwide.
Some call it the “pink” tax, which is slang for the inequity of women being charged more than men for the same products. CVS ensures price equity on men’s and women’s “like” products.
CVS is engaging in social initiatives to normalize conversations around women’s health issues, aiming to break down stigma and raise awareness about the unique challenges women face.
CVS does not thin, smooth or digitally alter its beauty images seen in stores or online to promote authentic beauty and pass on a healthier self-image to the next generation
MinuteClinic board-certified health care providers offer a variety of unique health care services specifically for women ranging from birth control consultations to mental health counseling to menopause treatments.
CVS provides contraception support including pharmacist-prescribed birth control and over-the-counter products for preventative contraception.
CVS created First Period Box that includes supplies and resources to help navigate through a first period and is recognized by The New York Times Wirecutter as a top pick.
Campaign Deliverables:
One (1) Instagram Reel (w/ cover photo), 0:15 - 0:45 in length
One (1) Instagram Feed Carousel (3-5 high quality photos)
Three (3) Instagram Stories
Specific payment and campaign instructions will be provided as well as posting information including a specific affiliate link to use in your stories and captions.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.