CON-CRET

Campaign Instructions

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (Unless promoting an officially licensed brand product)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

Congrats on being selected to be a part of the NIL campaign with CON-CRET Creatine and Postgame. You'll be asked to promote the CON-CRET products, specifically available at Walmart.

Step 1: Head to your local Walmart ASAP to pick up the product! A reimbursement of $25 will be added to your compenssation for the purchase.

Instead of making it feel like a traditional ad, the goal is to weave the product into your content so that it fits seamlessly into whatever story you’re telling. Whether it’s part of your daily routine, a workout, or a funny moment, the key is to keep things relatable and true to your own style. By approaching it this way, you’re not forcing the product onto your audience—you’re showing them how it genuinely fits into your life.

So, have fun with it & be yourself!

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Athlete Contract | Please Sign

Posting Requirements:

1 (one) Instagram Reel or TikTok :30 - :45
1 (one) Instagram Feed Carousel (3-5 photos)
2 (two) Instagram Stories

*A cash bonus will be given to select athletes who most creativly weave the product into their content*

Tagging Requirements:

@concret_creatine
#creatine #creatinehcl #concretcreatine #concret #concretatwalmart

*Content Deadline: Febuary 27th: Please use the product for a few days before creating your content for a more authentic feel.*

Key Messaging Points:

Con-Cret is Creatine HC"L"...... NOT HC"i
Con-Cret is a Creatine Hydrochloride
Convenience: Smaller jar with smaller, more efficient doses - be sure to highlight how many servings (48) are in the small jar.
Product Quality: Emphasize that CON-CRĒT is the only creatine made in the USA and the only Creatine HCl that is NSF certified.
Health Benefits: Highlight the broader health benefits of creatine, such as immune support, mood enhancement, and cellular energy, positioning it as more than just a gym supplement. Creatine supplies energy to every cell in the body.
No Side Effects: Stress the absence of negative side effects commonly associated with creatine monohydrate, such as bloating, water retention, and cramping.
Versatility: Show that CON-CRĒT® fits seamlessly into various routines, supporting everything from intense workouts to overall health.

Creative Video Concepts:

Negative Hook with Late Product Introduction: Start the video by highlighting common problems with other creatine types (e.g., bloating, water retention) and then pivot to introduce CON-CRĒT® as the solution.
Humor Content: Use humor to engage the audience, perhaps by parodying the struggles of using other creatine types versus the ease of CON-CRĒT.
Walmart Shopping Spree: The athlete goes to their local Walmart to pick up CON-CRĒT, emphasizing accessibility and convenience.
Full day of eating: Show your viewers what you eat in a day and nonchalantly introduce CON-CRET as a part of your daily diet.

DO:

DIRECT YOUR VIEWERS TO WALMART!
Be yourself, be natural, be authentic.
Ensure the product label is always facing the camera
When filming, showcase a clutter-free & clean background
Film in bright, natural light
Always bring the golden retriever energy!! Be hyped, happy, easy-going, motivating, encouraging, positive & fun!
Pronounce the brand like “concrete.” Mention the product full name in the video, upon first mention: “CON-CRĒT Creatine Hydrochloride” (i.e., not just “creatine”).
Show product packaging, ensuring the label is always facing towards the screen.
If taking the powder form, show the scoop.
Film your video in bright, natural lighting + be front & center.
Ensure all audio is clean and clear. Speak loudly and clearly.
Keep your video at or under 30 seconds.

DON’T:

DO NOT deliver content with watermarks.
DO NOT use music or original sounds (unless noted in your brief to include).
DO NOT deliver voice-over content with background noise.
DO NOT use a beauty filter or retouching.
DO NOT feature any other gym-goers' faces in frame.
DO NOT use profanity.
DO NOT show any other health supplement brands or product logos in content.
DO NOT film with a cluttered or messy background.
DO NOT submit with filters or transition effects.
DO NOT film in dark locations
Do NOT feature strangers in your content
Do NOT film shirtless or wearing large logos
Do NOT show any other health brands

Detailed Creative Brief for Content Creation: CLICK HERE

Additional Brand Information Packet: CLICK HERE

NSF Certification Information: CLICK HERE

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.