CeraveCleanser | Postgame App

Cerave

Campaign Instructions

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (Unless promoting an officially licensed brand product)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

Congrats on being selected to the Cerave NIL Campaign with Postgame. This campaign will require to create 1 IG Feed and 1 IG Reel.

All content MUST be created BEFORE August 4th. Postgame will let you know what days you need to post.

In your content, please use COPYRIGHT-FREE MUSIC and DO NOT HAVE SCHOOL LOGOS.

**DO NOT POST WITHOUT APPROVAL FROM POSTGAME**

3 MOST IMPORTANT THINGS FOR YOUR CONTENT

Clearly highlight how Cerave Cleanser help you as an athlete. Please include clips of you working out, running, lifting, etc.
Clearly show which product is BEST for YOUR skin type. Encourage your followers to also take the quiz.
Do NOT use copyrighted music. We recommend using a voiceover in your content.

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Athlete Contract | Please Sign

Requirements

1 IG Reel post (10-40 seconds)
1 IG Feed post

Deadlines

You MUST submit ALL your content to the upload form BEFORE August 4th.

**After you submit your content, wait for a TEXT/DM from Postgame. Postgame will tell you what day you need to post**

Tags = @cerave @postgame.official

Hashtags = #CeraVePartner #DevelopedWithDerms

Example Caption (do not use this word for word, but this is what the caption should look like)

“Cleanse with me after practice with @cerave! After a long day of practice, my skin needs to be refreshed before heading to the library. I have oily skin, so I opt for CeraVe Foaming Facial Cleanser to gently cleanse my face, and I’m ready to go! Find Your CeraVe Cleanser at https://www.cerave.com/facialcleanserquiz #CeraVePartner #DevelopedWithDerms”

Do's

Pronounce CeraVe brand name as “Sera-Vee” listen HERE
Shoot content in a setting that is authentic to the product’s use and your daily routine/setting (i.e., in the bathroom, at your vanity, in the locker room, outside within the winter elements).
Content to include clear, high-quality action video shots of participating in your sport.
When shooting CeraVe products, ensure the product labels are clearly visible within the frame and facing the right way so they read correctly from left to right in the video (versus being shown backward).
In your social content, show all 6 CeraVe cleanser types but showcase how you chose the right one for your skin type and concern.
Example: Include a shot of all 6 CeraVe cleansers on your sink and pick up the one that’s right for your skin type before cleansing.
Only use royalty-free music or a sound from the CeraVe sound library HERE in the background of video content.

Dont's

DO NOT wear other brands in your content. Try wearing clothes WITH NO brand logos and NO school logos.
DO NOT use copyrighted music.

Key Talking Points in Your Video

CeraVe has a variety of facial cleansers to choose from based on your skin type and skin concern.
Whether you have dry, oily, combination, sensitive or acne-prone skin, CeraVe facial cleansers are developed with dermatologists and designed to meet your skin’s needs without leaving your skin feeling stripped.
All of CeraVe’s gentle facial cleansers are formulated with three essential ceramides that work together to lock in moisture and help restore your skin's protective barrier.
As an athlete, long practices and hot days can be tough on your skin. CeraVe, the #1 dermatologist-recommended skincare brand in the U.S., is here to help you create a derm-approved cleansing routine that will keep your skin looking and feeling hydrated and healthy all season long.
Use your content to show your followers how you do CeraVe’s derm-approved cleansing routine in just three easy steps.
Step 1 - Identify your skin type and choose the right CeraVe Facial Cleanser for your skin type
Step 2 - Use morning and night. Wet skin with lukewarm water.
Step 3 - Massage cleanser into the skin in a gentle, circular motion.
Be sure to encourage your followers to take CeraVe’s online quiz to find the best facial cleanser for their skin type, by showing the quiz in your caption. https://www.cerave.com/facialcleanserquiz

Video Themes

**Note: You do not have to use these. These are just here for inspiration. Please be creative and try to make content that stands out!**

Day in the Life of a College Athlete: Skincare Edition - Cleansing Post Practice
Get Ready With Me (GRWM) for X (the Library, the Cafeteria, Class) as a College Athlete with CeraVe!
GRWM for practice, for a game, etc.
GRWM for an away game packing skincare essentials
Skincare Essentials for a College Athlete: CeraVe Cleansing Post Practice
How to Cleanse Like a College Athlete using CeraVe
How CeraVe helps you achieve healthy and hydrated skin and feel their best on and off the field, court or mat!
CeraVe is the #1 Dermatologist-Recommended Skincare Brand for #1 Athletes

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.