CeraveAcne1 | Postgame App

Cerave

Campaign Instructions

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (Unless promoting an officially licensed brand product)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

Congrats on being selected to the Cerave NIL Campaign with Postgame. This campaign will require to create 1 IG Feed and 1 IG Reel.

All content MUST be created BEFORE September 20th. Postgame will let you know what days you need to post.

In your content, please use COPYRIGHT-FREE MUSIC and DO NOT HAVE SCHOOL LOGOS.

**DO NOT POST WITHOUT APPROVAL FROM POSTGAME**

3 MOST IMPORTANT THINGS FOR YOUR CONTENT

Clearly highlight how Cerave Acne regiment help you as an athlete. Please include clips of you working out, running, lifting, etc or life as an college athlete (but DO NOT shoot content on campus).
Clearly show the CeraVe Acne Routine in 4 easy steps. Encourage your followers to also take the quiz at www.cerave.com/acnequiz.
Do NOT use copyrighted music. We recommend using a voiceover in your content.

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Athlete Contract | Please Sign

Requirements

1 IG Reel post (10-40 seconds)
1 IG Feed post

Deadlines

You MUST submit ALL your content to the upload form BEFORE September 20th.

**After you submit your content, wait for a TEXT/DM from Postgame. Postgame will tell you what day you need to post**

Tags = @cerave @postgame.official

Hashtags = #GiftedbyCerave #DevelopedWithDerms

Example Caption (do not use this word for word, but this is what the caption should look like)

“Do my skincare routine with me using @cerave! After a long, hot day of practice, I follow this 4-step routine to keep my skin clear, hydrated and healthy all season long! Find Your CeraVe Acne routine at https://www.cerave.com/acnequiz #GiftedByCeraVe #DevelopedWithDerms”

Products

Enclosed in your CeraVe package, you’ll find 6 products for your CeraVe Acne Regimen

1. Acne Control Cleanser

2. Resurfacing Retinol Serum

3. NEW Oil Control Moisturizing Gel-Cream

4. AM Facial Moisturizing Lotion SPF 30

5. PM Facial Moisturizing Lotion

6. Acne Foaming Cream Wash

Video Requirements

Include each product and how it treats each kind of acne
- Show your followers how you do CeraVe’s derm-approved acne routine in just four easy steps.
  - Step 1 – Cleanse: Gently massage Acne Control Cleanser into the skin with lukewarm water to treat acne and prevent future breakouts
  - Step 2 – Treat Face: Follow with Resurfacing Retinol Serum to help reduce the appearance of post-acne marks and pores while brightening skin
  - Step 3 – Hydrate and Protect: Hydrate and protect with NEW Oil-Control Moisturizing Gel-Cream, AM Facial Moisturizing Lotion and PM Facial Moisturizing Lotion
  - Step 4 – Treat Body: Cleanse your body with Acne Foaming Cream Wash to clear body acne and help prevent new breakouts •
Be sure to encourage your followers to take CeraVe’s online quiz to find the best Acne regimen based on their specific acne and skin type. Link = www.cerave.com/acnequiz

Video Themes

**Note: You do not have to use these. These are just here for inspiration. Please be creative and try to make content that stands out!**

Get Ready With Me (GRWM) for X as a College Athlete with CeraVe!
Pack with Me for an Away Game: Skincare Essentials
Skincare Essentials for a College Athlete: CeraVe Acne Routine Post-Practice
How CeraVe helps you achieve healthy and hydrated skin and feel your best on and off the field, court or mat!
How CeraVe is the #1 Dermatologist-Recommended Skincare Brand for #1 Athletes

Key Talking Points in Your Video (you can these in your own words!)

A gentle yet effective skincare regimen is essential for healthy-looking skin, especially if you're concerned about acne.
As the #1 dermatologist-recommended acne brand, CeraVe offers products that help promote a clear complexion—without dryness or flaking.
When used as part of a consistent acne routine, CeraVe’s targeted formulas for acne-prone skin can clear acne blemishes, minimize the appearance of blackheads, and help prevent new acne breakouts from forming.
Featuring three essential ceramides, CeraVe’s acne products are formulated to lock in moisture and help maintain the skin’s protective barrier

Do's

Pronounce CeraVe brand name as “Sera-Vee” listen HERE
Shoot content in a setting that is authentic to the product’s use and your daily routine/setting (i.e., in the bathroom, at your vanity, in the locker room, outside within the winter elements).
Content to include clear, high-quality action video shots of participating in your sport.
When shooting CeraVe products, ensure the product labels are clearly visible within the frame and facing the right way so they read correctly from left to right in the video (versus being shown backward).
In your social content, show all 6 CeraVe cleanser types but showcase how you chose the right one for your skin type and concern.
Example: Include a shot of all 6 CeraVe cleansers on your sink and pick up the one that’s right for your skin type before cleansing.
Only use royalty-free music or a sound from the CeraVe sound library HERE in the background of video content.

Dont's

DO NOT wear other brands in your content. Try wearing clothes WITH NO brand logos and NO school logos.
DO NOT use copyrighted music.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.