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Amazon Music

Amazon Music + Big Sean

 

IMPORTANT:

  • Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc). 

  • No School Logos (Unless promoting an officially licensed brand product)

  • Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc).  If you have questions, Check with your compliance team.

Back for its third season, Amazon Music Live is a concert series featuring live, real-time performances from some of today’s hottest artists. Catch it all on Prime Video after Thursday Night Football — when the game ends, live music begins.

*IMPORTANT*
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Posting Requirements

  • One (1) Instagram Reel :30 - :45 

  • One (1) TikTok Video (if applicable)

  • Three (3) Instagram Stories (with your affiliate link) 


Important:

  • You are only required to create one (1) Video

  • Content must be uploaded for approval by Oct. 20th. 

  • Content Must Be Approved by Postgame before posting. Upload your content using the Upload Button at the bottom of this page.

  • Use Your Affiliate Link on Story Posts

  • Place Your Affiliate Link in your Bio

  • Use Copyright-Free Music, No School Logos, No filming on campus.

Talking Points:

**PLEASE BE AUTHENTIC/NATURAL. DO NOT READ THIS WORD FOR WORD. BE YOURSELF!!**

  • Talk about why you participated in this campaign. And why you like Big Sean.

  • On October 24th at 9pm PT, right after Thursday Night Football on Prime Video, Big Sean is pulling up with an HBCU-inspired performance featuring songs from his new album. 

  • He’s bringing the heat with the Blue and Gold Marching Machine and the Fellowship Gospel Choir from North Carolina A&T. This is gonna be a moment for the culture you don’t want to miss!

  • Amazon Music Live is a concert series featuring live, real-time performances from some of today’s hottest artists, airing each week after Thursday Night Football at 9pm Pacific (12am Eastern).

  • “Add the show to your calendar NOW and pre-game by listening to the Homecoming SZN playlist on Amazon Music – all at my link.”

  • The performances are livestreamed on Prime Video and the Amazon Music channel on Twitch. 

Script Example (Use your own voice!):

Did you know Amazon Music Live is celebrating HBCU Homecoming season in a big way? Not only are they popping up IRL at North Carolina A&T, Florida A&M, Howard University, and Jackson State University, but Big Sean is pulling up with an HBCU-inspired performance On October 24th at 9pm PT, right after Thursday Night Football on Prime Video.


He’s performing alongside the Blue and Gold Marching Machine and the Fellowship Gospel Choir from North Carolina A&T. You don’t want to miss this – use my link to add the show to your calendar NOW and pre-game by listening to the Homecoming SZN playlist on Amazon Music.


Content Examples:

DO's and DON'TS:

  • DO mention Amazon Music within first 5 seconds

  • DO show visuals of the Amazon Music app

  • DO mention your link, tell people to use your link

  • DON'T say "stream now" - SAY "Listen Now!"

  • DON'T say "listen to Amazon Music" - SAY "Listen ON Amazon Music" or "Listen WITH Amazon Music"

  • DON'T do “get ready with me” or vlog-type videos



*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

POSTGAME WHITE
Postgame™ manages the largest sports marketing and influencer campaigns in college sports.  Our full service sports marketing agency delivers the largest scale NIL Campaigns consisting of elevated content, UGC and more - with the biggest named athletes in the game.
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