Athletes - Download the App!
adidas Trick Shot
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congrats on being selected for the adidas Trick Shot Postgame campaign. Athletes are asked to create a trick shot in their sport to share across social media as part of the larger adidas campaign and story.
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Posting Requirements:
One (1) TikTok or Instagram Reel (in Feed) post - :30 - :60
Three (3) Instagram Story Posts
Tagging Requirements:
#yougotthis, #createdwithadidas, and #PGadidas
@adidas and @postgame.official
Content must be submitted no later than November 1st.
DO:
Talk about pressure and achievement, attaining goals, and overcoming obstacles
Highlight the joy of sport
Use an energetic and upbeat tone
Bring your audience along with you - make them feel included in your journey
Show adidas within the first 5 seconds of the video
DON’T:
Verbalize “You Got This” – this can be used as a text overlay, or in the video captions
Verbalize "It's only ______" Use "It's just _____" instead
Showcase competitor brands (Nike, New Balance, etc.)
Showcase violence, drugs, overt sexual innuendos, or politics
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.