adidasholiday | Postgame App

adidas

Campaign Instructions

IMPORTANT:

Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
No School Logos (Unless promoting an officially licensed brand product)
Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.

adidas Holiday Campaign:

The goal is to capture Holiday themed content clearly promoting the adidas clothes/shoes that you received. In all your content, focus on the logos ON YOUR CLOTHES. Do not add a logo to the content.

Clearly highlight the adidas logo on the clothes/shoes in all content .

Content Needed

**If you do an AWESOME job with your content, you will get a $100 CASH BONUS. This cash bonus is in addition to your already agreed upon payment**

7+ High Quality Photos (at a minimum!)
1 high quality video (vertical)

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Athlete Contract | Please Sign

**DO NOT POST WITHOUT APPROVAL FROM POSTGAME**

Requirements

One (1) Instagram Reel in Feed Post with a video :30 - :60
One (1) In Feed Instagram Carousel Post (3-5 photos)
Three (3) Instagram Story Posts with Affiliate Link (Link is in your Postgame app)

Deadlines

You MUST submit ALL your content to the upload form BEFORE November 10th.

**After you submit your content, wait for a DM from Postgame. Postgame will tell you what day you need to post**

Tags = @adidas @postgame.official

Hashtags = #adidasNILambassador #ad

Code = VIPDEAL

Do's

Be authentic to your personality
Wear head-to-toe adidas
Ensure clothing is wrinkle free and tags are removed
Photos = please show full body or 3/4 body.
Please show the adidas logo on your clothes.
Background in your content should be simple and clean.
Good lighting is key. Film clear, bright content.
Music: Please choose music from Instagram's Commercial Use Library!

Dont's

DO NOT wear other brands in your content.
DO NOT post your content without approval from Postgame

Content Examples

**Note: These aren't perfect. These examples are just to help you with your content.**

Video Themes

**Note: You do not have to use these. These are just here for inspiration. Please be creative and try to make content that stands out!**

GRWM (Get Ready with Me)
School Day Routine
Back to Campus Fits
Try-On Haul
Day In The Life
Product Reviews

Caption & Content Concepts

Lean into your personalities, “express yourself” tone of voice
Share your school spirit and unique aspects of what make your school unique, emphasize the school colors in the footwear.
You MUST include "Shop link in my bio" in your Feed/Reel captions.
You MUST include correct tags/hashtags in ALL your posts.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.