PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
adidas
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congrats on being selected to the adidas NIL Campaign with Postgame. This campaign will require to create 1 IG Feed, 1 IG Reel, and 3 IG Story posts (with your affiliate link!).
All content (5+ photos and 1 video) MUST be created BEFORE September 4th.
In your content, please use COPYRIGHT-FREE MUSIC.
**DO NOT POST WITHOUT APPROVAL FROM POSTGAME**
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Requirements
1 IG Reel post (10-40 seconds)
1 IG Feed post
3 IG Story Posts with link (your link is in the Postgame app under "Tracking Links")
Deadlines
You MUST submit ALL your content to the upload form BEFORE September 4th.
**After you submit your content, wait for a DM from Postgame. Postgame will tell you what day you need to post**
Tags = @adidas @postgame.official
Hashtags = #adidasNILambassador #ad
Do's
Be authentic to your personality
Wear head-to-toe adidas
Ensure clothing is wrinkle free and tags are removed
Photos = please show full body or 3/4 body.
Please show the adidas logo on your clothes.
Background in your content should be simple and clean.
Good lighting is key. Film clear, bright content.
Music: Please choose music from Instagram's Commercial Use Library!
Dont's
DO NOT wear other brands in your content.
DO NOT post your content without approval from Postgame
Content Examples
**Note: These aren't perfect. These examples are just to help you with your content.**
Video Themes
**Note: You do not have to use these. These are just here for inspiration. Please be creative and try to make content that stands out!**
GRWM (Get Ready with Me)
School Day Routine
Back to Campus Fits
Try-On Haul
Day In The Life
Product Reviews
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.