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Campaign Instructions

Congratulations on being selected to participate in the 7-Eleven NIL Campaign promoting the 7-Select Rehydrate product. 

Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

DO NOT include your school logo or Postgame clothing in your content*

  • 1 Instagram Reel (also shared to your Feed with a cover photo) :30 - :45 video TikTok also an option if you can effectively convey the proper messaging.

  • 1 Instagram Feed Post (3-5 Photo Carousel)

  • 2 Instagram Story Posts

Tags = @7Eleven @postgame.official

Hashtags = #Onlyat7Eleven, #postgame.official

Please visit your local 7-Eleven or Speedway store as assigned to purchase the 7-Select Rehydrate. Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption).  This must be approved by Postgame and the brand BEFORE you can post.  If you have any questions about this, email your Postgame campaign manager

Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

Include Photos and Video Shots: 

  • By the vault (cooler doors where all the beverages are found)

  • In front of the store

  • In the Rehydrate product aisle

Key Messages: 

  • Rehydrate Buy One Get One Free Mix and Match with Rehydrate

  • Reference product name: Rehydrate 20z

  • Cherry

  • Fruit Punch

  • Grape

  • This product takes the most popular flavors of the isotonics category and creates a value priced formulation that is better than the leading brand

  • Designed to hydrate you faster than standard water, SEVEN SELECT Rehydrate has a specialized blend of 5 electrolytes

  • Provides support for immunity, with the inclusion of Zinc and Vitamin C

  • Examples of Good Content:

  • Example 1

  • Example 2

  • Example 3

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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