7-Eleven
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations on being selected to participate in the 7-Eleven NIL Campaign promoting the 7-Select Rehydrate product.
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
DO NOT include your school logo or Postgame clothing in your content
1 Instagram Reel (also shared to your Feed with a cover photo) :30 - :45 video TikTok also an option if you can effectively convey the proper messaging.
1 Instagram Feed Post (3-5 Photo Carousel)
2 Instagram Story Posts
Tags = @7Eleven @postgame.official
Hashtags = #Onlyat7Eleven, #postgame711
Please visit your local 7-Eleven or Speedway store as assigned to purchase the 7-Select Rehydrate. Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption) no later than July 15th. This must be approved by Postgame and the brand BEFORE you can post. If you have any questions about this, email your Postgame campaign manager Shelby@pstgm.com
Include Photos and Video Shots:
By the cooler doors where all the beverages are found
In front of the store
In the Rehydrate product aisle
Video Talking Points:
Talking in your video is not required but if you choose to talk or have a voiceover please use these buttlets in your own words...
First bullet is required
Rehydrate is buy one get one free. Go mix and match your favorite flavors
My favorite Rehydrate flavor is ___
SEVEN SELECT Rehydrate is designed to hydrate you faster with a specialized blend of 5 electrolytes
Rehydrate supports immunity with Zinc and vitamin C
As a college athlete (Before / After) training I drink Rehydrate to keep myself hydrated
Caption:
(Please choose 3-5 of these bullets in your caption. Use these in your own words)
Rehydrate is "Buy One Get One Free"
Mix and Match with Rehydrate
Reference product name: 7-Select Rehydrate
Cherry
Fruit Punch
Grape
Designed to hydrate you faster than standard water
7-Select Rehydrate has a specialized blend of 5 electrolytes
Provides support for immunity with Zinc and Vitamin C
Examples of Good Content:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.