PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
7-Eleven
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations on being selected to participate in the 7-Eleven NIL Campaign promoting the 7-Select Rehydrate product.
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
DO NOT include your school logo or Postgame clothing in your content
1 Instagram Reel (also shared to your Feed with a cover photo) :30 - :45 video TikTok also an option if you can effectively convey the proper messaging.
1 Instagram Feed Post (3-5 Photo Carousel)
2 Instagram Story Posts
Tags = @7Eleven @postgame.official
Hashtags = #Onlyat7Eleven, #postgame711
Please visit your local 7-Eleven or Speedway store as assigned to purchase the 7-Select Rehydrate. Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption) no later than July 15th. This must be approved by Postgame and the brand BEFORE you can post. If you have any questions about this, email your Postgame campaign manager Shelby@pstgm.com
Include Photos and Video Shots:
By the cooler doors where all the beverages are found
In front of the store
In the Rehydrate product aisle
Video Talking Points:
Talking in your video is not required but if you choose to talk or have a voiceover please use these buttlets in your own words...
First bullet is required
Rehydrate is buy one get one free. Go mix and match your favorite flavors
My favorite Rehydrate flavor is ___
SEVEN SELECT Rehydrate is designed to hydrate you faster with a specialized blend of 5 electrolytes
Rehydrate supports immunity with Zinc and vitamin C
As a college athlete (Before / After) training I drink Rehydrate to keep myself hydrated
Caption:
(Please choose 3-5 of these bullets in your caption. Use these in your own words)
Rehydrate is "Buy One Get One Free"
"Mix and Match with Rehydrate"
Reference product name: 7-Select Rehydrate
Cherry
Fruit Punch
Grape
Designed to hydrate you faster than standard water
7-Select Rehydrate has a specialized blend of 5 electrolytes
Provides support for immunity with Zinc and Vitamin C
Examples of Good Content:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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