PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
FCS CAMPAIGN DELIVERABLES & INSTRUCTIONS
Congratulations on being selected to the 2024 Allstate Good Works Team! This is an incredible achievement, and we're thrilled to have you on board. As part of this award, Allstate is offering you an exclusive NIL opportunity, which includes several deliverables over the coming months.
**IMPORTANT** - Your Instagram Account MUST be made PUBLIC
This campaign will come in phases, and instructions for each phase will be sent to you from Postgame on an as-needed basis. Here’s a tentative outline of the full campaign:
Social Media Deliverables: Create four (4) social media posts following the tentative outline below.
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Announce your Allstate AFCA Good Works Team selection: Sep 17 -24
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Post highlighting your community involvement: Post prior to Nov 1
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GWT Season Recap Social Post: Post prior to Jan 2
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Allstate Sugar Bowl: Day of Service Recap : Jan 1 or Jan 2
Phase 2: Selfie Video
This selfie video will highlight what drives your commitment to your sport, the hard work you put in daily, and how you balance that with giving back to the community. The focus will be on showcasing your genuine passion for volunteerism, the causes you care about, and the meaningful impact your contributions have had. Be sure to emphasize how your platform as an athlete has allowed you to make a difference and inspire others to do the same.
Deliverables
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A selfie-style video (15-30 seconds) where you share your experiences and thoughts on your journey in charity work.
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Due no later than Oct 6th
Hashtag Requirements:
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#Sponsored
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#GoodWorksTeam
Brand Tagging Requirements:
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@Allstate
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@WeAreAFCA
Choose 1-2 of the prompts below. Please ensure you use the intro
Intro: Hey everyone, (Name) here, a proud member of the 2024 Allstate AFCA Good Works Team.
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Why I Started Giving Back: "People often ask why I started helping out in (Location of School). Giving back to the community has always been an important part of my growth as an athlete and individual… Talk about why you find community service important "
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Juggling Football and Community Work: "Balancing football, academics, and community service isn't easy. A lot of times it feels like I'm trying to be two places at once, but the gratitude shown by community members in (Location of School) always reminds me of the importance of giving back. "If I had to say something to the younger athletes looking up to me, it'd be…. Add in your own words of advice
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Valuable Lessons Learned: "Volunteering has taught me a lot. Not only about myself, but also that the smallest things can often have the biggest impact on someone else's life. share some of those lessons
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My Advice for Aspiring Volunteers: "For anyone thinking about getting into volunteering, here's a bit of advice from my own experience." Share a relevant experience volunteering
Video Tips:
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Lighting: Ensure your face is well-lit by natural light or soft indoor lighting. Avoid harsh shadows by positioning yourself facing the light source, like a window.
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Avoid Recognizable Logos: Wear plain clothing or items without visible logos or brand names. Double-check your surroundings to ensure there are no recognizable logos in the background, either on clothing or objects.
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Minimal Background Noise: Film in a quiet environment to avoid distractions from loud or unwanted sounds. If outside, try to avoid areas with heavy traffic or strong wind.
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Non-Distracting Background: Choose a simple, clean background that won't draw attention away from you. Spaces like an empty football field or a plain wall work well.
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Camera Stability: Keep your phone or camera steady. If possible, use a tripod or prop the phone on a stable surface to avoid shaky footage.
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Framing: Keep your face centered in the frame, with enough space around your head. Avoid extreme close-ups or distant shots.
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Consistency: Try to film all scenes in similar lighting and environments to maintain continuity throughout the video.
Player Media Briefing Booklet:
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Linked: HERE
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.