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CAMPAIGN INSTRUCTIONS
Phase III

Congratulations on being selected to the 2023 Allstate Good Works Team!  As you know, as part of the selection, Allstate has offered you a NIL opportunity with a few deliverables over the next few months through Postgame. Postgame will be sending you instructions for each phase of the campaign.

**IMPORTANT**
Your Instagram Account MUST be made PUBLIC

 

Below are the instructions for Phase 3:  Encouraging captain voting! 

What to Post:  

  • One In-Feed post on Instagram AND Twitter on your great work with your  community organization.​

  • Share your community involvement and excitement for this season’s Good Works Team while encouraging your supporters to vote for you! 

  • Imagery can be of you out in the community, at one of your charitable events or similarly framed content​

  • No images of kids under 12 alone without an adult

  • Do not include recognizable IP, brands/products or even school gear unless otherwise noted by Allstate; refrain from wearing red or yellow ​

 

Examples

All content MUST be approved before posting

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How to Post (Tagging Requirements):

  • Instagram Mentions: @Allstate  @WeAreAFCA  @postgame.official

  • Instagram Hashtags:  #GoodWorksTeam #ad #sponsored

  • Twitter Mentions: @Allstate @WeAreAFCA

  • Twitter Hashtags: #GoodWorksTeam #ad #sponsored

Note: Include the Instagram Tags in both your caption and on the actual graphic itself.

Captain Voting Link (copy and paste this exact link)

https://promo.espn.com/espn/contests/allstate/2023/index

When to Post: Please post prior to Nov. 1, 2023

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Caption Suggestion (use your own language):

 

"Your vote has the power to make a difference! If you believe in our mission and journey together, please cast your vote for me as captain of the Allstate AFCA Good Works Team. Let's make an impact together! @weareafca @allstate @postgame.official #goodworksteam #ad #sponsored “


"What a journey it's been with the Allstate AFCA Good Works Team! Now, it's that special time where your vote can make all the difference. If you believe in the positive change we're driving, please vote for me as captain. Let's spread the good work even further! @weareafca @allstate @postgame.official  #goodworksteam #ad #sponsored”


“As many of you all may know, I was chosen to be a part of the @allstate @weareafca #goodworksteam. With this honor, comes the opportunity to be voted as an honorary captain for this years team! Voting is open until November 22nd, and you can vote once a day! If you would like to support me in this, please check out *Players Link*  or click the link in my bio to vote.  @postgame.official #ad #sponsored ”

 

“One of my main goals when I arrived in (Town of College) years ago was to help this community as much as possible. (Town of College) is home, and the best way I take care of home is by participating in different community service events. If you would like to support me in this, please check out *Players Link*  or click the link in my bio to vote for me as this year’s Allstate AFCA Good Works Team captain. @weareafca @allstate @postgame.official #goodworksteam #ad #sponsored”


“The good work continues! With @allstates help, we are accomplishing and giving back even more. Beyond grateful to help make a positive impact in the community and I’m in awe of all the work being done by those on the Allstate @weareafca @postgame.official  #GoodWorksTeam! #ad #sponsored”

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Player Media:

  • Please use the attached document as a guide for your media interviews. 

​​​2023 Player Interview Briefing Document

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As a reminder, this overall campaign will come in phases.  Instructions for each phase will be sent to you from Postgame on an as needed basis.

  1. Announce your Allstate AFCA Good Works Team selection; link to ESPN.com/Allstate

  2. Community Involvement #1

  3. Community Involvement #2

  4. Allstate Sugar Bowl Experience

  5. Allstate Sugar Bowl: Day of Service

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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