PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
CAMPAIGN INSTRUCTIONS
Phase I
Congratulations on being selected to the 2023 Allstate Good Works Team! As you know, as part of the selection, Allstate has offered you a NIL opportunity with a few deliverables over the next few months through Postgame. Postgame will be sending you instructions for each phase of the campaign.
**IMPORTANT**
Your Instagram Account MUST be made PUBLIC
Below are the instructions for Phase 2: Selfie Videos!
What to Post: You will not need to post the content.
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One selfie video sharing your participation with the 2023 Good Works Team, and announcing the cause you will be supporting
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Show your excitement and enthusiasm for being selected
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Announce your name, school, position, and the cause you will be participating for.
Examples
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How to Post (Tagging Requirements):
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Instagram Mentions: @Allstate @WeAreAFCA @postgame.official
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Instagram Hashtags: #GoodWorksTeam #ad
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Twitter Mentions: @Allstate @WeAreAFCA
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Twitter Hashtags: #GoodWorksTeam #ad
Note: Include the Instagram Tags in both your caption and on the actual graphic itself.
When to Post: The selfie video does not need to be posted
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Caption Suggestion (use your own language):
I am honored to be selected for this years Allstate Good Works Team. Many thanks to the people at Allstate for their recognition. Be sure to vote for me as an Allstate Good Works Team Captain at: https://espn.com/allstate Voting ends November 22nd!
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Player Media:
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Please use the attached document as a guide for your media interviews.
2023 Player Interview Briefing Document
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As a reminder, this overall campaign will come in phases. Instructions for each phase will be sent to you from Postgame on an as needed basis.
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Announce your Allstate AFCA Good Works Team selection; link to ESPN.com/Allstate
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Community Involvement #1
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Community Involvement #2
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Allstate Sugar Bowl Experience
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Allstate Sugar Bowl: Day of Service
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.