Allstate Campaign Instructions

FCS CAMPAIGN DELIVERABLES & INSTRUCTIONS

Congratulations on being selected to the 2024 Allstate Good Works Team! This is an incredible achievement, and we're thrilled to have you on board. As part of this award, Allstate is offering you an exclusive NIL opportunity, which includes several deliverables over the coming months.

**IMPORTANT** - Your Instagram Account MUST be made PUBLIC

This campaign will come in phases, and instructions for each phase will be sent to you from Postgame on an as-needed basis. Here’s a tentative outline of the full campaign:

Social Media Deliverables: Create four (4) social media posts following the tentative outline below.

Announce your Allstate AFCA Good Works Team selection: Sep 17 -24
Post highlighting your community involvement: Post prior to Nov 1
GWT Season Recap Social Post: Post prior to Jan 2
Allstate Sugar Bowl: Day of Service Recap : Jan 1 or Jan 2

Contract

Phase 2: Selfie Video

This selfie video will highlight what drives your commitment to your sport, the hard work you put in daily, and how you balance that with giving back to the community. The focus will be on showcasing your genuine passion for volunteerism, the causes you care about, and the meaningful impact your contributions have had. Be sure to emphasize how your platform as an athlete has allowed you to make a difference and inspire others to do the same.

Deliverables

A selfie-style video (15-30 seconds) where you share your experiences and thoughts on your journey in charity work.
Due no later than Oct 6th

Hashtag Requirements:

#Sponsored
#GoodWorksTeam

Brand Tagging Requirements:

@Allstate
@WeAreAFCA

Suggested Captions

*Feel free to put into your own words*

Honored to be named to the 2024 Allstate AFCA Good Works Team! Grateful to use my platform for causes like [Insert Cause]. Let's keep making a difference on and off the field!

Proud to be a part of the 2024 Allstate AFCA Good Works Team. Giving back to [Insert Cause] means everything to me. Together, we can do more!

It’s about more than football. Being recognized for my work with [Insert Cause] as a part of the Good Works Team is an incredible honor. Thank you @Allstate for this opportunity!

Beyond the game, it’s about making an impact. Proud to support [Insert Cause] as a member of the 2024 Allstate AFCA Good Works Team!

Football may be what I do, but giving back is who I am. Thankful to be part of the 2024 Allstate AFCA Good Works Team and proud to support [Insert Cause].

Humbled to be named to the 2024 Allstate AFCA Good Works Team. It’s all about using this platform for good and helping causes like [Insert Cause].

Helping others through [Insert Cause] has always been my goal, and now I get to do it as a member of the Allstate AFCA Good Works Team! Thank you @Allstate for this incredible honor!

Football is just part of the story. Proud to support [Insert Cause] and make an impact with the 2024 Allstate AFCA Good Works Team! Let’s keep pushing for change!

More than the stats, it’s about the community. Proud to represent [Insert Cause] as a part of the 2024 Allstate AFCA Good Works Team! Let’s keep making moves off the field.

Being a part of the 2024 Allstate AFCA Good Works Team means everything to me. Giving back to [Insert Cause] is where the real win is!

Player Media Briefing Booklet:

Linked: HERE

Video Upload

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.