PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
WHITELIST CAMPAIGN INSTRUCTIONS
Congratulations on being selected for this special 'whitelisting' campaign with York Athletics. You were chosen because York was impressed with your previous content and wants to use their own ad dollars to promote additional content you create. Your content will be seen by thousands of new people - which should increase your own follower count!
This campaign is different than others. You will create and upload content (below). There is no need for you to post. You will simply collaborate with York to give them access to run paid advertising from your account. Here are the steps:
Step 1: Create Content
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Create a :07 - :15 short video (shot vertically). Workout / Style / Outfit
Note: This is for athletes chosen to create video.
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Record a separate audio file describing why you love the shoes, how you use them, etc. This voiceover will be added to your video or photo(s).
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Take 2 photos of you wearing the shoes.
Note: This is for athletes chosen to take photos.
Step 2: Whitelist York Athletics to your Instagram Account
Once your content is approved by York you will authenticate (allow) YORK to manage it through your Instagram account. You can start this process now. Here are the steps:
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Create a Business Manager account on Facebook.
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Go to 'People and Assets' section in the Business Manager.
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Click on Business Manager Settings => Instagram => Instagram Accounts.
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Click on 'Claim New Instagram Account'. Sign in with your Instagram login.
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Add the Business ID number for York Athletics. 'Assign a Partner'
The Business ID number for York Athletics is:
888774657884003
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About The Campaign:
York will feature your York content to a much larger audience using their own advertising dollars! You provide the raw files (1 video, 1 audio, 2 photos) and grant them access to the content within your account by whitelisting them (think: collaboration). They will essentially "manage" the post for up to 90 days. (Note: You have ultimate control over the campaign duration and can end it anytime).
What is whitelisting?
It's a type of influencer campaign where you allow the brand to put advertising dollars behind your content to have it appear more frequently. This helps them generate more views and gives you higher engagement rates - which is something advertisers want to see!
Note: Whitelisting does not require you to post the content to your actual profile.
What is required to whitelist?
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Instagram Business Account
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Facebook Page - Note: this is integrated with Instagram and easy to set-up.