PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
NIL
OPPORTUNITY!
You Are Eligible!
Company: YORK Athletics
Category: Footwear (Style & Performance)
Campaign Type: Product Review & Style
Social Media: Instagram / TikTok
Type: Video and Photo
Details: Story + Feed
Follower Size: No Minimum
Payout: $$$ + Free Shoes (2 Pairs @ $250 Value!) + 10% Commission
SIGN UP!
"The very stylish sneaker you can wear in and out of the gym!"
Opt-In Deadline: October 12, 2021
Influencer Selection: October 15, 2021
Campaign End Date: November 1, 2021
Estimated Timeline
Campaign Requirements:
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1 IG Feed Post (3 image carousel)
- and - -
2 IG Story Posts (min. 1 Video)
- or - -
1 TikTok Video
Actual $$$ Payout amount will be determined at the time of athlete selection.
About the Campaign:
YORK is partnering with Postgame to generate awareness and a connection between college athletes, and their audience of fans and followers.
Suggested Campaign Style:
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Unboxing / Initial Reaction
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Use in a performance space (workout, etc.)
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Going out outfit to display the shoe's versatility
About YORK Athletics:
YORK is a 3rd generation, family run independent footwear brand that bridges the gap between style and performance. With an emphasis on fit and the betterment of your everyday, YORK’s line of footwear is built to withstand anything you throw at it.
Website: https://yorkathleticsmfg.com/
Instagram: @yorkathleticsmfg
YouTube: https://www.youtube.com/channel/UC1oopYpzaAEJo5YUrL9QATw
Awards:
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YORK Voted Best of Boston E-Commerce Retailer 2019
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2019 Best Gym Shoe for Every Type of Workout* by Gear Patrol
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2018 Best Cross Training Shoe* by Men’s Health Magazine
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Praised by ESPN, Esquire, POPSUGAR Fitness, Footwear News and more for the versatility of their design.
* YORK's signature sneaker, The Henry
Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.
