PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
Postgame Workout Set
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations on being selected for the Postgame Apparel NIL Campaign featuring our branded sports bra and leggings! This campaign is all about showcasing how Postgame helps you secure NIL deals! Please read the instructions below for the campaign’s theme and tagging guidelines to ensure you meet all the deliverables!
This campaign will highlight how athletes fuel their success both on and off the field, with a focus on the opportunities Postgame provides for NIL brand deals.
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Requirements: 3 Posts
Platform:
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One (1) Instagram Feed (5 Photos),
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One (1) Instagram Reel (30 seconds +),
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Three (3) Instagram Story (Photo or Video - with link to download the Postgame App)
Hashtags:
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#PoweredbyPostgame
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#PostgameNIL
IG Tags: @postgame.official
Content Requirements
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5-8 High Quality Photos
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1 High Quality video
Posting Deadline: September 25th
Creative Direction & Resources
Feel free to incorporate elements of your sport or lifestyle into the content. The Postgame-branded sports bra and leggings should be the focal point, but the video should reflect your personality, sport, and unique flair.
Key Messages:
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Postgame is the go-to NIL agency for athletes looking to elevate their personal brand.
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Athletes use Postgame to secure brand deals and endorsements that align with their values and lifestyles.
Camera Orientation: All photos and videos must be shot vertically - unless otherwise instructed.
Example Video Concepts
1. Game Day Ready: Powered by Postgame: Take your audience through your game-day preparation, showing off the Postgame apparel as part of your routine.
Framework:
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Talk about how you get ready mentally and physically for a big game, incorporating how Postgame supports you in your NIL journey.
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Include shots "preparing" for the game, stretching, or warming up on a field/court.
2. My Sport, My Style: Postgame Fit: Showcase your sport while giving a glimpse into your personality, using Postgame-branded apparel as the centerpiece.
Framework:
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Start with a dynamic introduction—shots in action, working out or in sport (e.g., dribbling a basketball, tumbling, lifting weights, etc).
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Talk about how Postgame fits into both your sport and NIL success.
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Highlight the Postgame sports bra and leggings with close-up shots during active moments.
3. How I Unwind: Take viewers through your post-game routine, showing how you relax and recharge while staying comfortable in Postgame apparel.
Framework:
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Start with "finishing up" a game or workout, highlighting the Postgame sports bra and leggings as you wind down.
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Talk about your favorite way to relax—whether it’s stretching, enjoying a meal, or just chilling with friends.
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Include moments that show your personality, like sharing a laugh, putting on a favorite playlist, or cooling down.
4. Training Day: powered by Postgame: Take viewers through a training session, showing off your strength and skills while wearing Postgame-branded gear.
Framework:
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Begin with getting ready for training—lacing up sneakers, adjusting your eqipment, warming up.
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Show dynamic shots of lifting weights, running drills, or practicing your sport, with close-ups of the Postgame sports bra and leggings.
Mandatory Do’s & Don’ts
Do’s:
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Clearly display Postgame sports bra and leggings in each video.
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Keep the content positive, energetic, and empowering.
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Mention how Postgame has helped with NIL deals.
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Use natural lighting and keep the setting clutter-free.
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Make the content feel authentic and true to the athlete’s personality.
Don’ts:
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Avoid using any competing NIL agency or product mentions.
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Do not reference any school-specific logos or IP.
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Keep the language and imagery professional—no swearing, nudity, or inappropriate content.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.