PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Postgame is one of the first agencies to fully embrace Web3 opportunities for college athletes through our own NFT marketplace (NFT Locker) and NIL branded - NIL Coin used primarily as reward points for successfully completing NIL campaigns - redeemable in the Postgame Shop.
Over 125 first-ever NFT's have been minted through Postgame since September 2021 AND millions of NIL Coins have been awarded to student-athletes as part of our endorsement campaigns with leading brands.
Become a Nillionaire!
WHY NIL COIN?
NIL Coin can be used both as reward points within the Postgame ecosystem - much like SkyMiles - you can redeem them for other items such as Postgame gear and products from our brand partners. Additionally, NIL Coin can be converted into actual NIL Coin cryptocurrency - which can be bought and sold on open cryptocurrency exchanges. Note: depending on how much NIL Coin you own, the cost to convert and transfer your NIL Coin rewards into crypto will likely exceed the fees associated with buying & selling.
Holding NIL Coin in your Postgame account gives you another opportunity to earn / benefit from your NIL beyond just cash payments. This is one reason why professional athletes often take bonuses in other forms of payment such as Bitcoin.
We created Postgame NFT's to provide our member athletes with another opportunity to earn from their NIL. Athletes earn a % of sales and receive five (5) of their own NFT's - allowing them to benefit from their potential increase in value.
Postgame has minted many of the first-ever NFT's in college sports history. 125 NFT's to be exact.
Our member athletes have been some of the first from their respective sport, school, conference, and gender to mint an NFT. All-Americans, Gold Medalists and future high draft picks have chosen Postgame for their first NFT.
Ivan Melendez - University of Texas
2022 College Baseball Player of the Year
All Postgame NFT's are marketed and sold on NFT Locker - a collaborative effort that makes buying and selling NFT's simple. Buyers of Postgame NFT's can store them within their 'locker' - and have the option to transfer to another platform or re-sell on the NFT Locker marketplace once they become more familiar with Web3.