PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Urban Outfitters x Postgame
Urban Outfitters recently partnered with Postgame to launch a multi-faceted NIL Campaign involving 30 Division 1 athletes from across the country. The campaign includes some of the most recognized college athlete influencers in the game today including: Cameron Brink (Stanford University WBB), Kelee Ringo (University of Georgia Football), AJ Henning (University of Michigan Football), and Margzetta Frazier (UCLA Gymnastics) to name a few. The campaign includes social media endorsements (influencer) and appearances at select campuses with Urban Outfitters locations. A few of the more prominent athletes involved in the campaign are listed below with links to their Urban Outfitters posts (if available).
All Press Inquiries can be directed to Shanica Johnson (shanica@pstgm.com)
Other Notable Athletes
Chad Johnson Jr. - Arizona State University - Football
Hercy Miller - University of Louisville - Basketball
Devion Smith - Georgia Tech - Basketball
Ishaan Jagiasi - Penn State University - Basketball
Isael Silva - Stanford University - Basketball
Janelle Meono Ivy - UCLA - Softball
Lauren Ware - University of Arizona - Basketball
Tony McCray - Georgia State University - Football
Malachi Holt-Bennett - Indiana University - Basketball
Ronnie Gunter - Drexel University - Lacrosse
Beau Bartlett - Penn State University - Wrestling
Tyler Roche - St. John's University - Baseball
Maidson Leibman - University of Pennsylvania - Soccer
Chandler Hayden - University of Tennessee - Track & Field
Jonas Aidoo - University of Tennessee - Basketball
Trey Patterson - Villanova University - Basketball
Allison Royalty - Florida State University - Softball
Jaida Patrick - Columbia University - Basketball
Jordyn Levy - Indiana University - Soccer
Rickea Jackson - University of Tennessee - Basketball