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Congratulations on being selected for the Urban Outfitters NIL Campaign with Postgame!   


If you haven't already, you should be receiving your Urban Outfitters apparel - which needs to be worn in all of your campaign videos and photos. All content will need to be approved before posting. We strongly suggest creating all of your content at one-time to make this process simple. Content should focus on style, be highly produced yet still remain authentic.  Take a moment to look through the Urban Outfitters Creative Brief and TikTok Idea Deck for inspiration.


Upload all of your raw content using the Form (button) below (photos, video and caption).  Or you can email files to your Postgame campaign manager We suggest uploading all of your content at once.


Make sure to read all of the campaign instructions/details below before creating your content.  We've highlighted some of the most important information in yellow. 

Campaign Requirements


Total # of Posts: 4

  • 1 IG Reel (Vertical Video) - Include Cover Photo

  • 1 IG Feed (Photos or Video) - Include Cover Photo

  • 1 TikTok (or a 2nd IG Reel - Video)

  • 1 IG Story (Photo Carousel or Rewards Program Promo*)

    *A select number of athletes will be chosen to help promote the Urban Outfitters Rewards Program on Instagram Stories. 

Upload / Posting Timeline:

  • Upload content for approval by: September 14th

Tagging Instructions:

  • Instagram Hashtags / Caption Tags: #UOCommunity #Ad

  • Instagram Mentions: Tag @urbanoutfitters on BOTH the caption and content.
    Tag @postgame.official on the content ONLY.  Not in the captions.


  • TikTok Hashtags / Caption Tags: #UOCommunity #Ad

  • TikTok Mentions: Tag @urbanoutfitters on BOTH the caption and content.
    Tag @postgame.official on the content ONLY.  Not in the captions.



  1. Content should be taken vertically.

  2. Videos should be :15 - :60 in length and include a high quality cover photo.

  3. Caption content overlayed on an image or video must be a neutral color font (e.g. white, beige) and must NOT cover or detract from the outfit.
  4. Content should have good composition - both the athlete and outfits are able to be clearly seen.

  5. Use good, natural lighting and a simple, aesthetically pleasing background. 


  1. Urban Outfitters brand should not be portrayed in a negative light.

  2. Do NOT cover or detract from the outfit with your caption text

  3. Athletes should not be far away or out of focus in their content.

  4. Content should not be dimly lit or taken in clearly artificial lighting.

  5. Please don’t tag or feature other brands in your content.

  6. Video footage must not be shaky, please use a tripod if necessary to ensure stable footage.

** IMPORTANT ** All content is expected to remain on your feed(s) for a minimum of 90 days.  Failure to fulfill this obligation will result in a ban from all future Postgame deals - and the brand will be notified.

Upload your content here (or email to

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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