URBAN
OUTFITTERS
CAMPAIGN
INSTRUCTIONS

Urban-Outfitters-1000px-Square-Logo-400x400.jpeg

Congratulations on being selected for the latest Postgame Influencer Campaign with Urban Outfitters!  You were selected from among a list of over 300 athletes.  Make sure you do a good job - they are looking for athletes to partner with long-term.

 

Below are instructions for the campaign. You will be receiving your free apparel as early as Monday (3/14/2022) however, do not post anything until you have uploaded your raw content files and received approval.  Lastly, we are offering bonus $$ for athletes who upload content within the next 10 days AND additional bonuses for great content!

Basic Requirements:

  1. Total # of Posts = 3
    - 1 IG Feed (Video or 3 Photo Carousel)
    - 1 IG Story (Video of 3 Photo Carousel) (Example)
    - 1 IG Reel (Video) OR 1 TikTok (Example)

     

  2. Timeline
    Post #1 Due:  March 20th
    Post #2 Due:  March 27th
    Post #3 Due:  April 3rd

     

  3. Overview
    Urban Outfitters is looking for content showcasing the clothing and accessories and how you use them off the court. Examples above are not meant to be taken literally. Be creative, leverage your style as a major college athlete.  Highly produced video content like this EXAMPLE or this EXAMPLE will earn you a bonus.

    A variety of Lifestyle & Fit / Training & Practice / Product Review content is expected. Posts to be spaced out weekly.  Shoot your videos in VERTICAL format.

Upload your content using the upload button above (or email to jake@pstgm.com). 

Additional Guidelines:

​Messaging Guidelines:

  • Instagram Hashtags: #UOCommunity #Ad

  • Instagram Caption Tags: @urbanoutfitters @postgame.official

  • TikTok Hashtags: #UOCommunity #Ad

  • TikTok Caption Tags: @urbanoutfitters @postgame_nil

Tracking Link:

In a separate message, we will provide you with a custom shopping link to be used within all of your posts. This will allow Urban to track any sales coming from your posts. 

For IG Story/Reels posts - add the link sticker directly to your post.
For IG Feed, Add the URL to your bio and refer to it in your caption. 


Style Guidelines

  • No identifiable third-party or competitor products, logos, or labels included in shot.


Technical Guidelines

  • Shoot in natural lighting and/or outdoors with clean/neutral background

  • Shoot video(s) in vertical format.

  • Do not shoot content with any identifiable school marks, logos or mascots.

  • Lighting should be bright, even, + inviting - avoid harsh shadows.

  • Please deliver unfiltered, hi-resolution JPG images and a video file format​.

     

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.