PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
IN-STORE APPEARANCE REQUEST!
URBAN OUTFITTERS - UT AUSTIN
NIL OPPORTUNITY
powered by Postgame
University of Texas student-athletes are eligible to receive a $50 - $100* Urban Outfitters gift card in exchange for making an appearance at the store on Thursday, September 29th between 4-5 PM. You must be available during that time (i.e. no practice, games, workouts, etc.).
The campaign will center around a scheduled appearance by University of Texas football player DeMarvion Overshown between 4-6 PM and will require you to:
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Post 1 Video or 3 Images of yourself on Instagram while in the Urban Outfitters store. *Note: Your gift card reward will be dependent on your social media metrics as determined by Postgame.
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Remain in the store for a minimum of 20 minutes.
Step 1: Opt-In to be considered for the opportunity. Once you are verified as a University of Texas student-athlete, we will send you additional instructions and reminders about the event.
Step 2: Attend the Event! Earn your UO Gift Card! Meet representatives from Urban Outfitters and Postgame.
Space 24Twenty - Urban Outfitters Store
2406 Guadalupe St.Austin, TX 78705-4809
Step 1:
Opt-In to the Campaign
Once registered and verified as a current University of Texas student-athlete you will be allowed to participate in this NIL opportunity. Note:
View Postgame:
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