PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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URBAN
OUTFITTERS
ORDERING
INSTRUCTIONS
Congratulations on being selected for the latest Postgame Influencer Campaign with Urban Outfitters! Before sending you campaign instructions (creating content, how/what to post, etc.) you need to order up to $300 worth of FREE product from the Urban Outfitters website. Choose products from BOTH categories: 'Men's/Women's Apparel' and item(s) from the 'Home' category.
Choose your items from this Product Selection PDF >>
Each image within the PDF is hyperlinked directly to the Urban Outfitters website - where you can easily add the item to your Wish List shopping cart (see instructions below). If you have questions about this ordering process - email Jake Taraska (jake@pstgm.com) - he can walk you through it. You can also DM us on Instagram.
Important: Make your $300 budget stretch as far as you can*. Try to order complete outfits. DO NOT spend all of your $$ on 1-2 expensive items. Remember, you need to post multiple times for both 'Apparel' and 'Home' categories.
*It's okay to go over budget. Total order amount does not need to be exact. Just don't abuse it!
HOW TO ORDER
Written Instructions:
1. Visit the Urban Outfitters Website: https://urbanoutfitters.com
2. Click Sign-In (top right corner) and click Create An Account.
3. Open the Product Selection PDF and choose from a combination of apparel and home items. Each image hyperlinks directly to the Urban Outfitters website.
4. To select items click 'Add To Wish List'
5. When you've finished shopping, visit your Wish List under 'Account'.
6. Copy/Paste your Wish List URL into the Postgame Order Form (click button above).
7. Submit
Screenshot Instructions:
Step 1: Homepage >> Sign Up
Step 2: Create An Account
Step 3: Search Items (Use Product Selection PDF)
Step 4: Adding Items To Wish List
Step 5: Accessing Your Wish List
Step 6: Copy Your Wish List URL
Step 7: Paste Wish List URL into Postgame Order Form
