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PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Feed of UGC athlete content!
Athlete Appearances
Below is an example of a recent event we helped facilitate for Urban Outfitters at their University of Texas location as part of UO's College Night series. The event attracted over 25 Longhorn athletes including future NFL draft pick Demarvion Overshown and Preseason All Big XII Wide Receiver Jordan Whittingham as well as other football, track, softball and soccer players on a late Thursday afternoon during a hectic Fall schedule..
Each athlete was rewarded with an Urban Outfitters gift card in return for their appearance - which also required them to create and tag content as part of the NIL opportunity.
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