PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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ADIDAS
NIL AMBASSADOR PROGRAM
powered by Postgame
Student-athletes currently enrolled at Texas Tech University are eligible to join the Ambassador program. Through this program you have the unique opportunity to earn money by sharing adidas products to your fans and followers on social media. Begin by creating your Postgame account using the form below.
Note: You can also download the Postgame App and opt-in to the Ambassador program as well.
Step 1:
Create Your
Postgame Account
Once registered, verified and selected to participate in the adidas Ambassador Program campaign(s) you will be provided an athlete contract outlining details of your agreement with Postgame and adidas.
Step 1: Create your Postgame account using this form (or download the Postgame App - preferred).
Step 2: Postgame will verify you as a current Texas Tech student-athlete and provide you with your own custom affiliate link - which will track all sales originating from your posts - where you will earn commission on each item sold. The link can be found in the Postgame App.
In addition to earning commissions on completed purchases originating from your activity, additional opportunities to earn with adidas may be determined by your NIL Value and may include additional payment in the form of a flat fee and/or free product through Sponsored Content campaigns.
To learn more about the adidas Ambassador program we encourage you to visit the FAQ Page >>
About Postgame NIL Value - The Postgame network is the largest collection of college athlete influencers - connecting 75,000+ college athletes with brands while also determining NIL valuations based on a combination of social media popularity, engagement, sport, team, marketability and more.
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