PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram feed for a quick look at our NIL content.
Postgame Apparel
Campaign Instructions
Congratulations on being selected for the Postgame Apparel NIL Campaign promoting our 100% Postgame branded Shirts! This is a great opportunity to prove yourself as a college athlete influencer through this lightweight Postgame campaign. Make sure you read the instructions below to understand the theme we're looking for as well as tagging instructions. We're especially interested in receiving very high quality photos of you wearing our gear!
Step 2: Create & Post!
Once you receive your Postgame T-Shirt, it's time to create your content!
Required # of Posts: 1
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1 Instagram Feed Photo (3-5 photos REQUIRED)
OR -
1 Instagram Reel Video (:20-:30 seconds w/ cover photo REQUIRED)
Posting Deadline: ASAP!
Hashtags: #postgamenil #postgameT
IG Tags: @postgame.official
Note: Make sure you tag us in BOTH your caption and on the actual content - to ensure you appear on our tagged feed.
Campaign Themes:
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Show your (literal) postgame fit - wearing comfortable clothes (Postgame T-Shirt) after a game or practice.
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"When the game ends, my Postgame begins."
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Wear the shirt while creating content on social media - show yourself using the Postgame App.
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Style - wear Postgame gear out on the town!
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Workout Video - wear Postgame while working out.
Do's & Dont's:
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Make sure the word 'Postgame' does not appear backwards
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All photos and videos must be shot vertically - unless otherwise instructed.
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Do not show any school logos in your content.
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Avoid showcasing other brands (e.g. Nike pants, etc).
Bonus DISQUALIFIERS:
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Backwards Logo
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Improper Hashtags
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Blurry Images or Video
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Content does not follow a campaign theme
Good Postgame Apparel Examples (below):
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.