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Congratulations on being selected for this latest Postgame NIL opportunity with Topps - helping them promote their new line of Bowman U products. Revamped in the era of NIL, Topps has renewed their footprint in collegiate football and basketball cards - creating collectibles for dedicated fans of NCAA sports.


This campaign consists primarily of an unboxing and/or product review and showing excitement around specific card pulls of your favorite teammates or peers, combined with a Topps graphic post.

Once you have created your content, Upload all of your raw / high resolution files using the Upload Form (button) below for approval. Include all photos, videos and captions.  Do not post anything to social media until your content has been approved.

For ALL videos, please finish the video with YOU saying the following


"Celebrate your favorite college teams and players with Bowman U by Topps. Available now at hobby shops, retail and"

If you have any questions, email your Postgame campaign manager



Required # of Posts: 3

  • 1 Instagram Reel Video (w/ cover photo) + Feed Share (REQUIRED)

  • 1 Instagram Feed Photo Carousel (REQUIRED)

  • 1 Instagram Story Post (w/ correct hashtags and tags)

  • 1 Twitter Post

  • 1 Tiktok Post​​

Content Approval Deadline: Feb 26th 
Posting Deadline: Feb 28th

Shopping Link:
Refer to this link in your captions to encourage people to purchase the cards.  Add as a Link in Bio. Story Sticker, etc. 

Instagram Hashtags: #BowmanU  #Topps  #NIL

Instagram Mention Tags:  @topps  @postgame.official

TikTok Hashtags: #BowmanU  #Topps #NIL

TikTok Mention Tags:  @topps  @postgame_nil

Style Guidelines:

  • Do not wear attire or have items from competitors (Panini, Upper Deck, Pokemon, etc.) 

  • Nothing inappropriate in the background or on clothing 

  • Treat and handle product with care - card collectors tend to comment on how people handle the cards in videos (i.e., do not throw or toss a card, try not to bend the card)

  • Hold cards up to the camera so the audience can clearly see what you pulled / ensure the audience can see you interacting with the cards on camera versus cards/packs out of sight 

  • Open the cards on camera - don’t pre-rip the packs

  • Refer to one-sheeter about trading card and the product to understand the product

More Talking Points:

Learn more about TOPPS trading cards here >>

Examples of Good Content:

Use of Music: 
For this campaign, if you wish to add music to your Reel you must use Copyright-Free music.  Copyright-Free music can be found as an option within Instagram and TikTok.  Additionally, Copyright-Free music can be downloaded from various websites.  Type 'Copyright-Free' into Google for additional options.

Camera Orientation:

All photos and videos must be shot vertically. 

Competing Products:

Make sure there are no competing products appearing in your video/photos.  Do your best to create content with full outfits.


Founded in 1938, The Topps Company, Inc. is part of Fanatics Collectibles, the latter of which is a next-gen physical and digital trading cards company that was launched in 2021 and is a subsidiary of Fanatics Holdings, Inc. Through Fanatics Collectibles, Topps entertains and delights consumers with a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia and curated experiential events.  Properties include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, Garbage Pail Kids®, and more. For additional information visit,,

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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