PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
View the
latest Postgame
NIL content!
TOPPS CAMPAIGN INSTRUCTIONS
Congratulations on being selected for this latest Postgame NIL opportunity with Topps - helping them promote their new line of Bowman U products. Revamped in the era of NIL, Topps has renewed their footprint in collegiate football and basketball cards - creating collectibles for dedicated fans of NCAA sports.
This campaign consists primarily of an unboxing and/or product review and showing excitement around specific card pulls of your favorite teammates or peers, combined with a Topps graphic post.
Once you have created your content, Upload all of your raw / high resolution files using the Upload Form (button) below for approval. Include all photos, videos and captions. Do not post anything to social media until your content has been approved.
** IMPORTANT**
For ALL videos, please finish the video with YOU saying the following:
"Celebrate your favorite college teams and players with Bowman U by Topps. Available now at hobby shops, retail and Topps.com."
If you have any questions, email your Postgame campaign manager jake@pstgm.com
Instructions
Required # of Posts: 3
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1 Instagram Reel Video (w/ cover photo) + Feed Share (REQUIRED)
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1 Instagram Feed Photo Carousel (REQUIRED)
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1 Instagram Story Post (w/ correct hashtags and tags)
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1 Twitter Post
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1 Tiktok Post
Content Approval Deadline: Feb 26th
Posting Deadline: Feb 28th
Shopping Link: https://bit.ly/3IMxkaw
Refer to this link in your captions to encourage people to purchase the cards. Add as a Link in Bio. Story Sticker, etc.
Instagram Hashtags: #BowmanU #Topps #NIL
Instagram Mention Tags: @topps @postgame.official
TikTok Hashtags: #BowmanU #Topps #NIL
TikTok Mention Tags: @topps @postgame_nil
Style Guidelines:
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Do not wear attire or have items from competitors (Panini, Upper Deck, Pokemon, etc.)
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Nothing inappropriate in the background or on clothing
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Treat and handle product with care - card collectors tend to comment on how people handle the cards in videos (i.e., do not throw or toss a card, try not to bend the card)
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Hold cards up to the camera so the audience can clearly see what you pulled / ensure the audience can see you interacting with the cards on camera versus cards/packs out of sight
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Open the cards on camera - don’t pre-rip the packs
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Refer to one-sheeter about trading card and the product to understand the product
More Talking Points:
Learn more about TOPPS trading cards here >>
Examples of Good Content:
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https://www.instagram.com/reel/CeEaIxFAsCr/?igshid=YmMyMTA2M2Y%3D
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https://www.instagram.com/reel/CeGls4lAt2m/?igshid=YmMyMTA2M2Y%3D
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https://twitter.com/CHI_Kacee/status/1530339148996952064?s=20&t=kNL3dlg6aYllMNoPBe8IIQ
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Camera Orientation:
All photos and videos must be shot vertically.
Competing Products:
Make sure there are no competing products appearing in your video/photos. Do your best to create content with full outfits.
ABOUT TOPPS
Founded in 1938, The Topps Company, Inc. is part of Fanatics Collectibles, the latter of which is a next-gen physical and digital trading cards company that was launched in 2021 and is a subsidiary of Fanatics Holdings, Inc. Through Fanatics Collectibles, Topps entertains and delights consumers with a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia and curated experiential events. Properties include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, Garbage Pail Kids®, and more. For additional information visit fanaticsinc.com, topps.com, play.toppsapps.com.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.