PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
Team Inspired Postgame T-Shirt
Campaign Instructions
Congratulations on being selected for the Postgame Team Inspired T-Shirt NIL Campaign! Make sure you read the instructions below to understand the theme of the campaign as well as tagging instructions. We want you to tell everyone at your school to download the Postgame App to find NIL opportunities!
Instructions
Required # of Posts: 2
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1 Story Post w/ link telling your followers to download the Postgame App (REQUIRED)Use this link as a sticker tap: https://apps.apple.com/us/app/postgame-app/id1541500365
AND -
1 Instagram Reel Video (w/ cover photo)
OR -
1 Instagram Feed Post - Photo Carousel (3-5 Photos)
Posting Deadline: September 20th
IG Hashtags: #PostgameTeams2 #PostgameNIL
IG Mention Tag: @postgame.official
Content Requirements
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3-5 High Quality Photos
or -
1 High quality video (:20-:30)
Campaign Themes / Talking Points:
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No Workout videos!
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Wear your team inspired Postgame T-shirt in a natural campus setting (walking through campus with backpack, having a coffee with teammates, etc).
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Look natural! Smile. We need to see YOU in the content.
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Have one image of you looking at your phone - telling all other athletes on campus to download the Postgame App to find NIL opportunities. Consider an 'over the shoulder' moment looking at the Postgame App (or scrolling in the case of a video).
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Show yourself leaving the locker room after going to battle (avoid school logos) - wearing comfortable clothes to decompress - hop on social media, becoming a creator/influencer earning from your Name, Image & Likeness.
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Tagline: "When the game ends... my Postgame begins!"
DO's:
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Make sure the word Postgame on your T-Shirt is read left to right in your videos/photos. The word should not appear backwards!
DONT's:
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Do not show any of your school logos anywhere in your content - including any identifiable landmarks on your campus (stadiums, etc).
Camera Orientation:
All photos and videos must be shot vertically - unless otherwise instructed.
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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