PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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CAMPAIGN
INSTRUCTIONS
Company: Taco Bell
Theme: Live Mas Student Section of The Year Voting
Finalists: UCF, Ohio State, Tennessee, Washington
Type: TikTok / Instagram Story/Reels/Feed
Payout: Cash Payout from Postgame
Campaign Start Date: Saturday 12/3
Campaign End Date: Tuesday 12/6
Campaign Details:
The goal of this campaign is to use your influence as a college athlete to encourage your fans & followers to download the Taco Bell App and vote for the "Taco Bell’s Live Mas Student section of the Year". To make that happen you will be expected to post on social media 2x between 12/3 (Saturday) - 12/6 (Tuesday).
Your school made it to the Final Four! You've got 4 days to help them win. The winning school will be recognized by Taco Bell with rewards for all of their students (e.g. free breakfast, etc) and you will have the opportunity to participate at a winning ceremony (optional).
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Campaign Requirements:
Two (2) total posts required. Athletes with significant TikTok followings are expected to post on TikTok. All others can focus on Instagram.
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1 Tik Tok video post and/or
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1 Instagram Feed Post
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1 Instagram Story Post (1 photo or video)
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Tagging Requirements:
Instagram Mention: @tacobell @postgame.official
Instagram Hashtag: #TacoBellPartner #LiveMasStudent
TikTok Mention: @tacobell @postgame_nil
TikTok Hashtag: #TacoBellPartner #LiveMasStudent
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Campaign Content Ideas:
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Take a video or series of photos of you at a Taco Bell - encourage people to vote. Provide link to vote/download app.
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Take video of you interacting with the Taco Bell App and actually voting for your school's student section. Show your fans how it's done!
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Take a video of you working out and encourage people to vote. Provide a link to vote/download app.
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Take a video or series of photos of you eating Taco Bell (anywhere) - encourage people to vote. Provide link to vote/download app.
For more information about the Taco Bell Live Mas Student Section contest click here.
For more information about the Taco Bell Live Mas Student Section contest click here.