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Steve Madden Campaign Instructions

Steve Madden.png

Congratulations on being selected for the Steve Madden NIL Campaign with Postgame! Please sign your athlete contract here:


Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption).  This must be approved by Postgame and the brand BEFORE you can post.  If you have any questions about this, email your Postgame campaign manager

Create and Upload Your Content here for Approval:


*DO NOT include your school logo or postgame clothing in your content*


Required # of Posts: 3

  • 1 Instagram Reel Video 

  • 1 Instagram Feed Photo Carousel

  • 1 Story Post​​

Content Approval Deadline: June 26th
Posting Deadline: Post within 5 days of receiving product.

Video Hashtags:  #smsquad #smsummer #postgame.official

Static Hashtags: #smpartner #smsummer #postgame.official

IG Tags: @SteveMadden @postgame.official

Examples of good content to influence your content: 

Female One

Female Two

Female Three

Male One

Male Two

Male Three

Content Requirements

  1. Must mention shoe style names in caption

  2. If you do a voiceover - please mention Steve Madden in the first 3 seconds 
    Clear, no background noise / make sure you’re not muffled etc…

  3. Steve Madden Text Overlay 
    Athletes can get creative. But we strong recommend including the brand and theme (i.e “Gameday fit with Steve Madden” or “Tunnel Walk with Steve Madden”

  4. Content delivery : no later than 5 days after product delivery date


  • Product should always be the focal point of content.

  • Lighting should be bright and natural.


  • Shoot content in a parking garage

  • No unboxing videos.  Video should be lifestyle. 

  • Show product that is damaged

  • Avoid logos

  • Avoid copyright names/phrases

  • Avoid suggestive positioning, nudity and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.

Video Theme

  • Feel free to develop creative themes aligned with the campaign objectives. Here are a few examples:

    • In-Feed - Theme Suggestion: Tunnel Shot / Moment right before the game, etc…
      Open to other suggestions as well!

Use of Music: 
For this campaign, if you wish to add music to your Reel you must use Copyright-Free music.  Copyright-Free music can be found as an option within Instagram and TikTok.  Additionally, Copyright-Free music can be downloaded from various websites.  Type 'Copyright-Free' into Google for additional options.

Read More about Copyright-Free Music Here >> 

Camera Orientation:

All photos and videos must be shot vertically. 

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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