Steve Madden Campaign Instructions
Congratulations on being selected for the Steve Madden NIL Campaign with Postgame! Please sign your athlete contract here:
Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption). This must be approved by Postgame and the brand BEFORE you can post. If you have any questions about this, email your Postgame campaign manager firstname.lastname@example.org.
Create and Upload Your Content here for Approval:
Required # of Posts: 3
1 Instagram Reel Video
1 Instagram Feed Photo Carousel
1 Story Post
Content Approval Deadline: February 1st
Posting Deadline: February 7th
Video Hashtags: #smsquad #smcozy
Static Hashtags: #smpartner #smcozy
IG Tags: @SteveMadden @postgame.official
Must mention shoe style names in caption
If you do a voiceover - please mention Steve Madden in the first 3 seconds
Clear, no background noise / make sure you’re not muffled etc…
Steve Madden Text Overlay
Athletes can get creative. But we strong recommend including the brand and theme (i.e “Gameday fit with Steve Madden” or “Tunnel Walk with Steve Madden”)
Content delivery : no later than 5 days after product delivery date
Product should always be the focal point of content.
Lighting should be bright and natural.
Show product that is damaged
Avoid copyright names/phrases
Avoid suggestive positioning, nudity and inappropriate language or actions.
Avoid profanity or negative commentary.
Avoid using other competing brands in the content.
Feel free to develop creative themes aligned with the campaign objectives. Here are a few examples:
In-Feed - Theme Suggestion: Tunnel Shot / Moment right before the game, etc…
Open to other suggestions as well!
Story - Shout out Steve Madden and show close up of shoe/unboxing, mention code and link to shoe
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
All photos and videos must be shot vertically.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.