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Congratulations on being selected for the latest Postgame Influencer Campaign with Steve Madden and Dillards! Before you begin creating content, please read the campaign requirements AND make sure you read through the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content Steve Madden is looking to receive from you.


  • 1 Instagram Feed Post (3-5 Photo Carousel).
    Refer to shopping link URL in the caption.  Include link in your bio.


  • 1 Instagram Story Post (2 Photos).
    Add shopping link URL as sticker)

Upload your content using the upload button below (or email to All content MUST be uploaded before March 17th. (All content at one time is strongly suggested). 

Additional Guidelines:

  • Tag: @stevemadden + @dillards + @postgame.official

  • Hashtag #smpartner

  • Custom Tracking Link:  We will send this to you separately.  Include / Refer to the tracking URL when directing people to shop for Steve Madden shoes.

Technical Guidelines​:

  • Shoot in a well-lit area in natural lighting

  • Content should clearly showcase Steve Madden product

  • Product should be centered and not cut off

  • The outside of the shoe/style should be a main focus

  • Content mood / aesthetic should be positive, energetic, overall bright, and clean. Content should feel natural to your feed.

  • Content should be in focus and high-resolution


  • PLEASE Ensure the shoe is the main focus of the content 

  • PLEASE Incorporate your personal style while still focusing on Steve Madden products authentically


  • ** IMPORTANT** DO NOT Include other brand logos or other shoe brands in your photos (i.e. No Nike logos, etc.). 

  • DO NOT Shoot in dark lighting / at night or with flash

  • DO NOT Use overly strong filters

  • DO NOT Include accessories that take away from the Steve Madden product

  • DO NOT Include friends unless they are wearing Steve Madden product and unless your have the rights to do so

  • DO NOT Include or reference alcohol or drugs in your content

Past Steve Madden Influencer Campaign Examples:

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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