PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
View the
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NIL content!
STEVE MADDEN
CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the latest Postgame Influencer Campaign with Steve Madden and Dillards! Before you begin creating content, please read the campaign requirements AND make sure you read through the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content Steve Madden is looking to receive from you.
Requirements:
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1 Instagram Feed Post (3-5 Photo Carousel).
Refer to shopping link URL in the caption. Include link in your bio.
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1 Instagram Story Post (2 Photos).
Add shopping link URL as sticker)
Upload your content using the upload button below (or email to jake@pstgm.com). All content MUST be uploaded before March 17th. (All content at one time is strongly suggested).
Additional Guidelines:
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Tag: @stevemadden + @dillards + @postgame.official
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Hashtag #smpartner
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Custom Tracking Link: We will send this to you separately. Include / Refer to the tracking URL when directing people to shop for Steve Madden shoes.
Technical Guidelines:
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Shoot in a well-lit area in natural lighting
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Content should clearly showcase Steve Madden product
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Product should be centered and not cut off
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The outside of the shoe/style should be a main focus
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Content mood / aesthetic should be positive, energetic, overall bright, and clean. Content should feel natural to your feed.
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Content should be in focus and high-resolution
Do's:
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PLEASE Ensure the shoe is the main focus of the content
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PLEASE Incorporate your personal style while still focusing on Steve Madden products authentically
Don'ts:
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** IMPORTANT** DO NOT Include other brand logos or other shoe brands in your photos (i.e. No Nike logos, etc.).
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DO NOT Shoot in dark lighting / at night or with flash
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DO NOT Use overly strong filters
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DO NOT Include accessories that take away from the Steve Madden product
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DO NOT Include friends unless they are wearing Steve Madden product and unless your have the rights to do so
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DO NOT Include or reference alcohol or drugs in your content
Past Steve Madden Influencer Campaign Examples:
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Example 2: https://www.instagram.com/cincocisco/?hl=en
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.