Athletes - Download the App!
CAMPAIGN DELIVERABLES
&
INSTRUCTIONS
Congratulations on being selected to the 2025 Allstate NACDA Good Works Team! This is an incredible achievement, and we're thrilled to have you on board. As part of this award, Allstate is offering you an exclusive NIL opportunity, which includes several deliverables over the next month.
**IMPORTANT** - Your Instagram Account MUST be made PUBLIC
This campaign will come in phases, and instructions for each phase will be sent to you from Postgame on an as-needed basis. Here’s a tentative outline of the full campaign:
Total Social Media Deliverables: You will have 4 total deliverables over the course of this campaign
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Create three (3) social media posts following the tentative outline below
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Comment on one other Good Works Team members campaign post.
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Announce your Allstate NACDA Good Works Team selection: April 29th
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Post images highlighting your community involvement: May 5th
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Post a selfie style video discussing community service and what it means to you
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Good Works Team Member Engagement (Like + Comment)
If you have any questions or concerns, please reach out to your campaign manager!
Desmond Lindsay: 941-228-4257
Phase 2: Event Photos
Share photos of you volunteering in the community or at a prior charitable event Monday, May 5th. Make sure to include the following tags and hashtags in your caption!
Hashtag Requirements:
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#Sponsored or #Ad
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#GoodWorksTeam
Brand Tagging Requirements:
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@Allstate
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@NACDA
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@Postgame.Official
Caption Examples (Please try to put into your own words):
1. Grateful for the opportunity to give back through the [name of organization/event]. Volunteering in [Location] reminded me how powerful small acts of kindness can be.
#GoodWorksTeam @Allstate @NACDA #Sponsored
2. One of the most meaningful days I’ve had off the field—serving with [Org Name/Event Name]. It’s moments like this that remind me why giving back matters.
@Allstate @NACDA #GoodWorksTeam #Ad
3. We showed up as a team and gave back as a team. Huge thanks to [organization] for letting us be a part of something bigger than sports.
@Allstate @NACDA #GoodWorksTeam #Sponsored
4. If you’re thinking about volunteering—do it. Helping out with [event/organization] reminded me how much impact a few hours can make.
@Allstate @NACDA #GoodWorksTeam #Ad
5. Giving back in [Location] with [Org Name] was a reminder of how lucky I am to use my platform for good. Proud to be part of the #GoodWorksTeam.
@Allstate @NACDA #Sponsored
6. Shoutout to everyone at [Org Name] for the amazing work you do every day. I was honored to step in and help out—even for a little bit.
@Allstate @NACDA #GoodWorksTeam #Ad
7. I’ve always believed in showing up for your community. Volunteering at [event/org] meant more to me than words can explain.
@Allstate @NACDA #GoodWorksTeam #Sponsored
8. Growing up, I looked up to the people who gave back. Now I’m in a position to do the same. Thank you [Org Name] for the opportunity.
@Allstate @NACDA #GoodWorksTeam #Ad
9. (Your Sport)l has given me a lot, but giving back keeps me grounded. I loved spending time with [Org Name] and seeing the real impact up close.
@Allstate @NACDA #GoodWorksTeam #Sponsored
10. Wins on the field are great, but giving back off the field? That’s what it’s really about. Proud to rep the #GoodWorksTeam with @Allstate and @NACDA.
#Ad
Player Creative Brief (Phase 3 "Selfie Videos")
Phase 1: Announcement Post
Showcase your selection to the 2024-25 Spring Allstate NACDA Good Works Team by posting a graphic provided by Postgame on Tuesday, April 29th. Make sure to include the following tags and hashtags in your caption!
Hashtag Requirements:
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#Sponsored or #Ad
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#GoodWorksTeam
Brand Tagging Requirements:
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@Allstate
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@NACDA
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@Postgame.Official
Caption Examples (Please try to put into your own words):
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"Honored to be one of 20 student-athletes nationwide recognized for making an impact beyond the game!"
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"Proud to stand alongside 19 incredible student-athletes, all dedicated to giving back to our communities!"
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"Grateful to be chosen as one of 20 student-athletes nationwide who are committed to making a difference!"
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"More than just a game—proud to be part of this group of 20 student-athletes recognized for giving back!"
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"Honored to be selected among 20 student-athletes across the country who are making a difference off the field!"
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"Giving back is bigger than sports—proud to be among 20 student-athletes making an impact nationwide!"
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"Beyond the game, beyond the stats—excited to join 19 fellow student-athletes recognized for giving back!"
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"Proud to be part of this incredible group of 20 student-athletes making an impact in our communities!"
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"Sports teach us more than competition—they teach us about giving back. Honored to be one of 20 student-athletes recognized!"
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"Humbled to join 19 amazing student-athletes nationwide who are committed to giving back!"
Player Media Briefing Booklet:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.